Senior Manager, Brand Architecture & Activation jobs in United States
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Women of the Vine & Spirits · 1 month ago

Senior Manager, Brand Architecture & Activation

positionNew York, NY
timeFull-time
remoteOnsite
senioritySenior Level
money$131K/yr - $163K/yr
date7+ years exp

Pernod Ricard USA is a global premium spirits and wine company looking for a Senior Manager, Brand Architecture & Activation. In this role, you will lead the management and activation of North American whiskey brands, shaping brand strategy and overseeing innovation and packaging development.

Food & Beverages

Responsibilities

Contribute to the development of TX, Rabbit Hole, and Smooth Ambler brand strategy within Pernod Ricard's global framework, leveraging consumer insights and identifying growth opportunities
Articulate portfolio strategies in key geographies and identify innovation white spaces to drive incremental growth
Oversee new product development, packaging updates, limited editions, and exclusive releases
Manage range enhancement and rationalization projects, including restages, formats, and sustainability-driven packaging initiatives
Develop campaign-led activation platforms, guidelines, and tools (POSM) in collaboration with cross-functional teams
Enhance and maintain brand visual identity guidelines, ensuring consistency and compliance across all touchpoints

Qualification

Brand managementBrand strategyConsumer insightsPackaging developmentCross-functional project managementCommunication skillsCollaboration skillsProblem-solving skills

Required

7+ years of experience in brand management, preferably in spirits, beverage, or consumer goods
Strong expertise in brand strategy, consumer insights, and packaging development
Proven ability to manage cross-functional projects and influence stakeholders
Excellent communication, collaboration, and problem-solving skills

Benefits

Professional development
Internal career mobility
Commitment to making exceptional products
Giving back to our communities
Honoring our responsibility to preserve the environment

Company

Women of the Vine & Spirits

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Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed.
dateFounded in 2014
location
Piermont, New York, US
people-size2-10 employees
web-link
http://www.womenofthevine.com

Funding

Current Stage
Early Stage

Leadership Team

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Deborah Brenner
Founder & CEO
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Company data provided by crunchbase