Lakanto · 1 month ago
Senior Sales Manager - Natural Independents
Orem,UT,US
Full-time
Onsite
Mid, Senior Level
3+ years expLakanto is a company focused on expanding its presence in the Natural Independent retail channel. The Senior Manager, National Sales & Market Development will drive sales growth by securing new accounts, managing partnerships, and providing insights to shape brand strategies.
Food and BeverageHealth Care
Responsibilities
Drive national expansion by securing new retail accounts and increasing velocity within existing partnerships
Lead sell-in efforts to ensure placement and visibility of Lakanto & KYHV products across Natural Independent retailers
Deliver persuasive presentations, proposals, and negotiations to secure new distribution and incremental shelf space
Partner closely with regional broker and distributor teams to ensure aligned planning and flawless retail execution
Manage promotional programs that support sell-through, visibility, and retailer-specific performance goals
Identify high-value market opportunities and emerging retail segments for both brands
Recommend retailer-specific strategies for assortment, placement, and in-store marketing activation
Attend industry trade shows, regional events, and consumer-facing activations to build relationships and track trends
Build compelling sales decks and brand stories tailored to key accounts and decision-makers
Monitor performance against KPIs, proactively addressing gaps and optimizing sales strategy
Provide leadership with regular sales forecasts, reporting, and insights on opportunities and risks
Partner with marketing, brand, and product teams to align sales execution with overall brand strategy
Share customer and market insights to influence product development, innovation priorities, and go-to-market plans
Track and analyze sales metrics, promotions, market activity, and distribution opportunities
Use data to refine sales tactics, identify white-space opportunities, and improve retailer performance
Qualification
Required
3–5+ years of CPG sales experience
Strong track record of driving growth within a territory or national account base
Experience working with broker and distributor partners to support retail execution
Ability to lead persuasive customer presentations and communicate brand positioning effectively
Strong understanding of retail dynamics, promotions, and category insights
Highly organized, data-driven, proactive, and skilled at managing multiple priorities
Strong cross-functional communication skills with experience partnering with marketing and product teams
Passion for natural living, wellness, and mission-driven brands
Ability to interpret sales data, category insights, and technical product information
Ability to travel up to 75% and commute regularly to the Orem, UT corporate office
Preferred
Natural Foods channel experience strongly preferred
Benefits
27 Paid Days Off in your first year (12 paid holidays + 15 PTO days)
Comprehensive Health Coverage – Medical, Dental & Vision
Voluntary Short- & Long-Term Disability coverage
Optional 401(k) and HSA matching program
Team-building activities and company events
Free products and employee discounts
Meaningful work supporting a company that’s making a positive impact in the world
Company
Lakanto
LAKANTO Is the only zero calorie, zero glycemic sweetener that is just like sugar.
51-200 employees
H1B Sponsorship
Lakanto has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
Funding
Current Stage
Growth StageLeadership Team
Joel Patrick
Chief Sales Officer
Recent News
prnewswire.co.uk
2025-03-01
Digital Journal
2023-12-22
Company data provided by crunchbase