Amazon · 1 week ago
Paid Social Media Lead, XCM
New York, United States
Full-time
Onsite
Senior Level, Lead/Staff
$113K/yr - $186K/yr
8+ years expAmazon’s XCM team is seeking a Paid Social leader to architect and drive strategic excellence across paid social media campaigns. This role requires an exceptional leader to transform business objectives into paid social strategies while providing thought leadership on platform capabilities and best practices.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Act as the primary paid social SME, providing strategic consultation and guidance across teams to drive campaign excellence and innovation
Lead the strategy, execution, and optimization of high-impact, culture-driven paid social media campaigns across social platforms in partnership with Entertainment Marketing, Social Content, Brand Planning, Creative, and Activation teams
Partner with media managers to develop and execute best-in-class paid social campaigns that align with platform-specific best practices
Spearhead Cultural Momentum strategy, leveraging deep cultural marketing expertise to identify breakthrough moments and guide the broader paid media team in creating culturally resonant campaigns
Own paid social media metrics, goals, and KPIs, translating brand and performance data into actionable insights
Drive paid social testing and learning agenda to continuously improve performance
Identify and implement innovative paid social opportunities, staying ahead of platform updates and industry trends
Manage relationships with platform partners and agencies to maximize campaign effectiveness
Collaborate with cross-functional teams to ensure paid social strategies align with broader marketing objectives
Qualification
Required
8+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience driving direction and alignment with cross-functional teams
Demonstrated expertise in paid social platform capabilities, optimization strategies, and measurement
Preferred
Experience managing teams
Experience in programmatic advertising
Knowledge of entertainment marketing and culture-first campaign development
Cross-channel media experience
Benefits
Equity
Sign-on payments
Full range of medical, financial, and/or other benefits
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
The Motley Fool
2026-01-09
2026-01-09
2026-01-09
Company data provided by crunchbase