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LogRocket · 2 weeks ago

Head of Product Content Marketing

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

LogRocket is a company that provides tools for product delivery teams to enhance customer experience through their Galileo AI product assistant. They are seeking a creative Head of Product Content Marketing to craft compelling stories that highlight how enterprises utilize data and AI, focusing on modern content strategies and multimedia storytelling.

AnalyticsInformation TechnologyNetwork SecuritySoftware

Culture & Values

Responsibilities

Act as the primary lead for external video agencies to produce high-production value brand and product videos, managing the process from brief and script to final cut

Conceptualize and execute internal social videos (shorts, clips, product teasers) to drive engagement on LinkedIn and Twitter/X, collaborating closely with our design team for graphics and polish

Write sharp, compelling scripts for video assets and engaging social copy that hooks the reader immediately

Move beyond the blog post. Repurpose complex ideas into carousel posts, short-form video, and graphics that deliver value directly in the feed

Capture customer success stories not just as written case studies, but as video testimonials, audiograms, and quote cards that highlight measurable outcomes

Write and edit core website copy and high-value blog posts that are optimized for readability and SEO, ensuring they serve the buyer's journey without feeling like 'fluff'

Partner with product managers and engineers to translate complex technical concepts into simple, impactful stories for diverse audiences

Work with Sales to ensure content formats align with how they actually communicate with prospects (e.g., short shareable clips vs. long PDFs)

Contribute to go-to-market strategies for new LogRocket solutions by developing launch content that prioritizes engagement and shareability

Qualification

B2B content marketingVideo production managementSocial media strategySEO optimizationProject managementCreative directionTechnical storytellingAnalytics toolsCRM toolsDomain interest in SaaS

Required

4+ years of B2B content marketing experience, preferably in the SaaS, data, analytics, or AI technology space

You understand that the 'gated ebook' era is fading. You know how to tell stories where the audience lives (social, video platforms, communities)

You don't need to be a professional filmmaker, but you must be comfortable writing video scripts, managing video production timelines, and providing creative direction to agencies and designers

Excellent writing, editing, and storytelling skills. You can write a video script, a punchy LinkedIn post, and a technical blog post with equal proficiency

Proactive, detail-oriented, and process-driven; comfortable juggling multiple projects (agency reviews, internal drafting, design syncs) in a fast-paced environment

Familiar with social algorithms, CRM/marketing tools (Salesforce, HubSpot), and analytics tools to measure content performance