Novellia · 1 month ago
Head of Growth, Patient Acquisition
New York, NY
Full-time
Hybrid
Senior Level
$150K/yr - $190K/yr
5+ years expNovellia is a patient-powered real world data platform focused on delivering comprehensive health insights to accelerate biopharma innovation. The Head of Growth, Patient Acquisition will be responsible for developing and executing the growth strategy for patient acquisition, managing campaigns, and collaborating across teams to integrate growth activities into operations.
Artificial Intelligence (AI)Health CareMedicalSoftware
Responsibilities
Develop and own the growth strategy for patient acquisition: identifying target segments, channels (digital, offline, partnerships, referral, etc.), funnel design and metrics
Execute end-to-end: you’ll roll up your sleeves. This is not purely strategic high-level work — you must be willing and able to dive into tactics, tests, data, iteration as well as strategy
Design, launch and optimize acquisition campaigns: e.g., paid channels, SEO/SEM, content, referrals, partnerships, events, provider outreach, community
Define key metrics and KPIs (e.g., cost-per-acquisition (CPA), conversion rates, lifetime value (LTV) of patients, retention/engagement metrics). Monitor, report, and act
Work cross‐functionally: collaborate with marketing, product/service, operations, clinical teams, analytics. Ensure growth activities integrate into operations and patient experience
Build the growth infrastructure: analytics/tracking, tooling, dashboards, experimentation roadmap, growth loops
After ~18 months you’ll have the opportunity to build and lead a small growth team; in the interim you will operate as the primary growth owner
Bring a data-driven mindset: experiment, fail fast, iterate, double-down on what works
Stay on top of industry trends, patient acquisition best-practices, healthcare marketing regulations/compliance
Manage budget for acquisition channels and optimise spend vs return
Provide regular updates to executive leadership (CEO/COO) on growth performance, insights, risks, opportunities
Qualification
Required
5 to 8 years of relevant growth/marketing experience (ideally with at least some exposure in healthcare, digital health, SaaS, patient-facing services or other consumer services)
Proven track record of acquiring and scaling users/customers/patients via multiple channels, with measurable impact
Strong analytical skills: comfortable with data, metrics, dashboards, experimentation frameworks. Able to translate data into insights and actions
Hands-on attitude: you must be comfortable executing day-to-day tactics and also thinking strategically
Experience managing acquisition budgets and optimizing spend across channels
Familiarity with growth tech stack (analytics, tracking tools, experimentation software, CRM, marketing automation)
Excellent stakeholder management and cross-functional collaboration skills
Comfortable working in a fast-moving startup environment, ambiguity, evolving priorities. Ability to 'hold down the fort' and get things done with limited resources
High energy, creative, resilient — showing willingness to test, learn, iterate, and pivot when needed
Strong written and verbal communication skills
Preferred
Experience in healthcare / patient journey / regulatory/compliance environment
Company
Novellia
Novellia provides an AI-powered platform for individuals to access, manage, and gain insights from their personal health records.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Shashi Shankar
Chief Executive Officer, Founder
Elliot Katz
Co-Founder & CTO
Company data provided by crunchbase