LeagueApps · 10 hours ago
Content Marketing Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
$93K/yr - $140K/yr
4+ years expLeagueApps is the operating system and community for youth and local sports leaders, equipping them with the technology and professional network they need. The Content Marketing Manager will lead the strategy and execution of content that drives growth and engagement, focusing on storytelling and collaboration across teams to enhance brand trust and pipeline.
LocalSaaSSmall and Medium BusinessesSoftwareSports
Responsibilities
Map content to pipeline: top-of-funnel → sales enablement → customer onboarding
Work with GTM, Product, and CS to prioritize initiatives (example: new feature launch → case study → outbound one-pager)
Identify content gaps based on customer feedback and competitor analysis
Translate positioning into campaigns across owned and paid channels, particularly social media and video
Manage the full editorial calendar (across blog, social, newsletter, sales collateral, video, and more)
Partner with marketing and GTM teams to deliver high-quality content on tight timelines
Write some pieces yourself (and/or edit ghostwriters + freelancers)
Use AI tools (e.g. Jasper, Descript, ChatGPT) to scale output without sacrificing quality
Distribute across multiple owned + partner channels (email, social, PR, web, events)
Optimize for AI and search visibility — not just for rankings, but for actual conversion
Repurpose long-form pieces into snackable assets for sales and customer success
Track what’s working → test new formats regularly
Align content with ABM campaigns for target accounts (you’ll have access to our ICP data and support from Sales)
Track contribution to pipeline using CRM + attribution tools
Partner with Sales to arm them with 1:1 content for high-value prospects
Qualification
Required
You've owned B2B content for 4–6 years (at least 2 of those in SaaS)
You've created content that has directly contributed to pipeline (not just impressions or MQLs)
You've worked closely with sales and/or CS teams before
You've tested AI content workflows — and know how to blend scale + quality
You've managed freelancers or cross-functional collaborators
You're comfortable editing fast and clearly (not just writing from scratch)
You've built multi-format campaigns: whitepapers, landing pages, social, video, etc
You use data to make decisions — but don't wait forever to launch something new
Benefits
Health Benefits: Medical, Dental, Vision coverage, HSA
Commuter Benefits
Home-Office Stipend
Sports Leagues subsidies for employees and their children
Cell phone and gym subsidies
Mental Health Resources; Talk Space
Company
LeagueApps
LeagueApps is the operating system and professional community for the most enterprising youth and local sports organizers.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$35MKey Investors
Accel-KKRContour Venture Partners
2024-10-11Private Equity
2021-07-19Series B· $15M
2015-08-12Series A· $13M
Leadership Team
Brian Litvack
CEO and Co-Founder
Steve Parker
CTO & Co-Founder
Recent News
EIN Presswire
2025-06-22
Company data provided by crunchbase