Lifted Logic · 1 month ago
Paid Social Media Manager
Overland Park, KS
Full-time
Hybrid
Entry, Mid Level
2+ years expLifted Logic is seeking a Paid Social Media Manager to build, execute, and optimize paid social media campaigns across various platforms. This self-managed role involves audience research, campaign setup, creative direction, performance analysis, and collaboration with content and design teams to drive measurable results for clients, primarily in the medical sector.
AdvertisingConsultingSEOWeb DesignWeb DevelopmentWeb Hosting
Responsibilities
Develop, implement, and manage paid social media campaigns across multiple platforms (e.g., Meta, TikTok, LinkedIn, Pinterest, etc.)
Build and refine custom audiences based on platform tools, client data, and strategic targets
Manage and optimize monthly client ad budgets to achieve performance goals and maintain efficient spend
Create ad copy and collaborate with design to produce or request necessary creative assets
Coordinate with the content and strategy teams to ensure paid campaigns align with overarching marketing goals, messaging, and brand tone
Monitor campaign performance daily/weekly, making data-driven adjustments to improve KPIs
Conduct A/B testing of creative, copy, and audiences to identify top-performing variations
Pull, analyze, and present campaign analytics in recurring client meetings or internal strategy reviews
Audit client accounts regularly to ensure accurate tracking, consistent naming conventions, and platform adherence to best practices
Perform competitive research and discover new paid social opportunities to generate qualified leads and support client growth
Stay current on platform updates, algorithm changes, and emerging paid trends to enhance performance
Collaborate with internal teams on paid media education, brainstorming sessions, and cross-department marketing initiatives
Maintain strict adherence to client brand guidelines regarding voice, tone, and visual standards
Assist with overflow in organic social media efforts (e.g., scheduling posts, copy reviews) as needed
Qualification
Required
Mastery of paid social media advertising, including campaign setup, optimization, and analytics
Strong understanding of media buying principles (e.g., bidding strategies, attribution, budget pacing)
Working knowledge of design and creative direction
Ability to write clear, concise ad copy that aligns with brand voice and performance objectives
Understanding of marketing funnels, messaging hierarchy, and storytelling within paid campaigns
Proficiency with Microsoft Office and Google Workspace
Either: Demonstrated paid media experience; or 2+ years of experience managing paid social campaigns in an agency or in-house environment
Strong analytical skills with the ability to interpret data and draw actionable insights
Willingness to collaborate with content, design, dev, and strategy teams and receive constructive feedback
Preferred
Figma experience a plus
Experience with social media management or social listening tools (SproutSocial, Hootsuite, etc.) a plus
Experience with data analytics tools (e.g., Google Analytics 4) a plus
Experience with SEO or other digital marketing channels a plus (for cross-channel alignment, not execution)
Company
Lifted Logic
Lifted Logic provides branding, web design, website development, SEO and consulting services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase