Trimble Inc. · 1 day ago
Brand Campaign Specialist
Lake Oswego, OR
Full-time
Onsite
Mid Level
$80K/yr - $106K/yr
3+ years expTrimble Inc. is seeking a Brand Campaign Specialist responsible for strategic planning, execution, and optimization of paid media campaigns to enhance brand awareness. The role involves managing diverse media placements and analyzing performance to drive brand equity and revenue.
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Responsibilities
Develop and execute a comprehensive paid media strategy that integrates digital campaigns with traditional and experiential placements
Plan, launch, and manage programmatic and evergreen campaigns across various platforms, including, but not limited to, search, social, linear TV, Connected TV (CTV), and out-of-home (e.g., mobile billboards, wrapped trucks)
Manage onsite and event-based paid experiences (e.g., fan zones at sporting events) from planning to execution, ensuring alignment with overall media strategy
Strategize and implement complex retargeting campaigns across multiple channels to engage and convert audiences throughout the customer journey
Conduct thorough audience segmentation and competitor analysis to inform media strategy and identify new opportunities
Continuously A/B test ad creative, messaging, and audience targeting to optimize for performance and improve campaign results
Collaborate with internal creative, brand, and events teams to ensure ad creative and messaging are compelling and aligned with brand guidelines for all media types
Generate regular performance reports, translating campaign data into clear, actionable insights for stakeholders and demonstrating the effectiveness of integrated media efforts
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
A minimum of three years of hands-on experience managing a diverse media portfolio
Proven track record of driving results and meeting performance targets across digital and non-digital channels
Expertise in platforms such as Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager, as well as an understanding of traditional media buying (TV, OOH)
Strong understanding of analytics tools such as Google Analytics, and the ability to track and attribute conversions from various sources
Experience with managing budgets and vendors for traditional media placements and event sponsorships
Familiarity with audience targeting strategies for both digital and traditional media
Demonstrated ability to develop and execute a holistic media strategy that leverages both digital and traditional channels
A proactive and analytical approach to troubleshooting campaign issues and creatively optimizing for better results across diverse media types
Strong aptitude for collecting and interpreting data to measure the impact of multi-channel campaigns and inform strategic decisions
Excellent verbal and written communication skills, with the ability to work effectively with cross-functional teams and external partners
Experience in overseeing complex, multi-faceted media projects from concept to completion, including experiential and traditional media
A willingness to stay current with the ever-changing landscape of paid media, including emerging platforms and best practices in both digital and traditional advertising
Benefits
Medical
Dental
Vision
Life
Disability
Time off plans
Retirement plans
Tax savings plans for health, dependent care and commuter expenses
Paid Parental Leave
Employee Stock Purchase Plan
Company
Trimble Inc.
Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done.
10001+ employees
H1B Sponsorship
Trimble Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (62)
2024 (61)
2023 (43)
2022 (52)
2021 (51)
2020 (34)
Funding
Current Stage
Public CompanyTotal Funding
$1.02BKey Investors
Bank of America
2022-12-30Post Ipo Debt· $1B
2002-01-15Post Ipo Equity· $19.2M
1990-07-27IPO
Leadership Team
Robert Painter
Chief Executive Officer
Phillip Sawarynski
Chief Financial Officer
Recent News
2026-01-22
Company data provided by crunchbase