Bethel University of Tennessee · 1 month ago
Web Specialist
McKenzie, TN
Full-time
Onsite
Entry, Mid Level
2+ years expBethel University of Tennessee is seeking a Web Specialist to enhance their marketing and communications strategy through effective web design and development. The role involves managing the University’s content management system, collaborating with various departments, and ensuring an engaging online presence aligned with the University's brand and goals.
Higher Education
Responsibilities
Maintain and update the University’s CMS, including regular content updates and platform maintenance
Manage CMS platform updates and version control using GitHub
Ensure all content is accurate, accessible, and aligned with University brand and marketing objectives
Collaborate with campus departments to evaluate and improve web content and site architecture
Apply UX and UI design principles to improve website usability and functionality
Create and edit design templates using Twig within the CMS
Contribute full-stack web development skills to support both front-end design and limited back-end integration needs
Work with Marketing & Communications colleagues to design engaging and accessible web layouts for campaigns, events, and recruitment initiatives
Build responsive HTML templates for email campaigns within the University’s CRM system
Collaborate with admissions and marketing teams to ensure effective design and functionality of email communications
Support digital advertising, landing pages, and other online content as needed
Use web analytics tools to monitor site performance, track engagement, and provide actionable insights
Support search engine optimization (SEO) efforts by maintaining metadata, improving page structures, and conducting routine content audits
Recommend enhancements to improve navigation, accessibility, and user experience
Work closely with the University Marketing & Communications team to integrate web content with broader marketing campaigns
Partner with designers, writers, and photographers to ensure cohesive and compelling digital storytelling
Provide guidance and training to campus partners contributing to the University website
Perform Related Accountabilities/responsibilities As Required Or Directed
Qualification
Required
Bachelor's degree in web design, computer science, communications, or a related field
At least 2 years of professional experience in web content management, web design, or full-stack development (portfolio required)
Proficiency with HTML, CSS, and JavaScript for building responsive websites and emails
Experience managing and maintaining content management systems (CraftCMS or similar)
Experience with server-side programming (e.g., PHP, Python, or Node.js) or database management
Familiarity with GitHub for version control and updates
Knowledge of Twig template design and development
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Strong written and verbal communication skills with excellent attention to detail
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Preferred
Coursework or training in UX/UI design, accessibility, or digital strategy
Experience with email marketing and CRM platforms, including HTML email template development
Experience in higher education or mission-driven organizations
Familiarity with SEO practices, Google Analytics, and Google Tag Manager
Skills in video editing or motion graphics (Adobe Premiere Pro, After Effects)
Company
Bethel University of Tennessee
Whatever your goals are, Bethel University is here to help you achieve them.
501-1000 employees
H1B Sponsorship
Bethel University of Tennessee has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2021 (1)
Funding
Current Stage
Late StageLeadership Team
Phyllis Campbell
Chief Academic and Compliance Officer
Stacie Freeman, M.S.S.W.
Global Service Learning and Citizenship Program Founder and Lead Educator
Recent News
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