Itential · 1 month ago
Revenue Enablement Director
Atlanta, GA
Full-time
Onsite
Director/Executive
7+ years expItential, Inc. is seeking a Revenue Enablement Director who will be responsible for equipping sellers with the tools and knowledge to effectively communicate the company's value proposition. This role involves developing training programs, ensuring messaging consistency, and collaborating across departments to enhance the sales process.
ComputerInformation TechnologySaaSSoftwareTelecommunications
Responsibilities
Ensure every seller understands the "why we win" narrative and can deliver it consistently in calls, decks, and written communication
Audit and update sales materials, talk tracks, and proof points to maintain message-market alignment
Lead recurring storytelling refreshes for product launches, market shifts, or competitive changes
Partner with Product/Technical Marketing to translate positioning, personas, and messaging into field-ready assets
Own enablement across the entire buyer journey, from top-of-funnel discovery through negotiation and expansion
Build frameworks and training for discovery and qualification, value articulation and ROI storytelling, multi-stakeholder alignment and executive-level conversations, objection handling and competitive differentiation
Ensure alignment between Marketing, Sales, Sales Engineering, and Customer Success so the story remains consistent pre- and post-sale
Partner with Sales Engineering to co-develop enablement for technical validation stages, ensuring AEs and SEs are aligned on narrative flow from business challenge to solution proof
Develop and execute onboarding programs for new sellers, BDRs, and SEs
Lead regular enablement sessions covering product updates, competitive insights, and talk track refinement
Collaborate with Sales Engineering leadership to deliver joint discovery and demo clinics - blending business storytelling and technical validation skills
Work closely with Sales Leadership to assess skill gaps and drive targeted coaching plans
Design ongoing competency frameworks that tie enablement activities to measurable sales outcomes (win rates, ramp times, and cycle length)
Partner with RevOps and Sales Development to track enablement impact using CRM, Gong, and content analytics
Measure usage and effectiveness of enablement materials and identify which assets influence late-stage deals
Own enablement portal and support alignment between enablement content and pipeline data to identify where storytelling or training gaps affect conversion
Leverage data from Gong and Salesforce to assess messaging consistency and technical validation health across deals
Partner with Product, Product Marketing, and Sales Engineering to deliver market and product deep-dives that equip reps with current context and competitive insights
Own the competitive intelligence engine in partnership with SEs and Product Marketing/Product Management building and maintaining battlecards, competitive positioning guides, and counter-messaging frameworks
Ensure competitive insights are continuously updated, verified by SEs, and reflected in training and content
Serve as the internal "voice of the field," feeding real-world insights from sales conversations back into messaging, product roadmap discussions, and GTM strategy
Listen to Gong daily to identify gaps in discovery, messaging, demo flow, or objection handling
Provide 1:1 feedback and coaching to sellers, SEs, and BDRs
Maintain a centralized enablement hub with up-to-date materials
Track enablement KPIs including new hire ramp time, content adoption rate, win rate lift by stage, messaging consistency, and competitive win rate
Qualification
Required
Bachelor's degree in Business, Marketing, or related field required
7+ years of progressive experience in sales enablement, product marketing, or enterprise sales roles required
2-3 years in enterprise SaaS with direct experience in sales enablement, product marketing, or senior AE/SE roles required
Deep understanding of complex, high-ACV enterprise sales with 12+ month cycles required
Experience partnering cross-functionally with Sales Engineering and Product Marketing, Product Management to bridge product depth and customer outcomes required
Strong grasp of competitive intelligence development and implementation
Exceptional communicator who can bridge strategic narrative with tactical sales needs
Data-driven and highly collaborative across GTM teams
Hands-on with tools such as Gong, Salesforce, and RevTech Stack
Strong analytical skills to measure enablement impact and effectiveness
Ability to translate complex technical concepts into business value
None required
Preferred
Advanced degree in business, marketing or related field
Sales methodology certifications (MEDDIC, MEDDPIC, Challenger, etc.)
Experience in automation, infrastructure software, or DevOps markets
Previous experience as a top-performing AE or SE in enterprise software
Background in building enablement programs from scratch
Knowledge of adult learning principles and instructional design
Familiarity with network infrastructure and automation concepts
Company
Itential
Network Automation & Orchestration
201-500 employees
H1B Sponsorship
Itential has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (9)
2023 (11)
2022 (18)
2021 (15)
2020 (11)
Funding
Current Stage
Growth StageTotal Funding
$25.5MKey Investors
Elsewhere Partners
2022-02-07Convertible Note
2021-04-13Series B· $20M
2017-09-27Series A· $5.5M
Leadership Team
I
Ian Bresnahan
President and CEO
Chris Wade
Co-Founder & CTO
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