Intuit · 2 weeks ago
Principal Product Manager, GenAI Advertising Platform (SMB Focus) (Mailchimp)
United States
Full-time
Remote
Lead/Staff
$238K/yr - $319K/yr
12+ years expIntuit is redefining digital advertising for small and mid-market businesses through its Mailchimp platform. The Principal Product Manager will architect and launch an AI-driven advertising system that simplifies campaign creation and optimization, ensuring effective growth for SMBs.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Architecting the Autonomous Campaign (GenAI-First)
Intent-to-Outcome Flow: Design a natural-language, prompt-driven experience that translates simple business goals into complete, optimized campaigns — no manual setup required
The Outcome Engine: Build the proprietary GenAI decision system that predicts, executes, and continuously optimizes campaign strategy and spend across channels in real time
Generative Creative Flywheel: Create an autonomous system that generates and refines ad copy, visuals, and targeting using live performance data and AI feedback loops
Platform Foundations & Scalable Orchestration
Unified Abstraction Layer: Architect a single cross-channel framework that abstracts away ad network complexity, enabling fully automated campaign orchestration and reporting from one place
AI/ML Infrastructure Partnership: Collaborate with the Marketing Data Platform to design scalable ingestion, feature engineering, and model pipelines that power predictive optimization and self-learning
Cross-Channel Execution: Launch end-to-end advertising experiences that support both single-channel execution and AI-orchestrated cross-channel optimization — all behind a “done-for-you” interface
Scalability for SMB Growth: Ensure the platform’s architecture scales seamlessly from new entrepreneurs to mid-market businesses running thousands of concurrent campaigns
Principal Leadership & Responsible Innovation
AI Pod Leadership: Lead a cross-functional “AI Pod” spanning Engineering, Data Science, and Design — driving technical clarity, velocity, and innovation
Organizational Influence: Operate as a Group PM, uniting advertising, CRM, commerce, and data initiatives under one AI-first growth ecosystem vision
Responsible AI: Champion ethical, transparent, and policy-compliant AI practices that build long-term customer trust
Outcome Accountability: Own P&L inputs and relentlessly drive measurable business impact — lowering CPA, improving ROAS, and increasing LTV through automation
Qualification
Required
12+ years of product management experience, with 5+ years in AdTech, Marketing Automation, or AI/ML-driven platforms
Proven success building and shipping GenAI or autonomous optimization systems leveraging LLMs, diffusion models, or reinforcement learning
Deep domain expertise in digital advertising ecosystems, ad APIs, targeting, and attribution
Strong technical fluency in data architecture, model lifecycle management, and scalable ML/SLM systems
Experience collaborating with data platform and infrastructure teams to operationalize AI for scale
Strategic leadership scope: ability to set multi-year product strategy, align executive stakeholders, and mentor senior PMs. Ability to collaborate internal and external to deliver results form 0-1 and to scaled solutions
A first-principles mindset and proven ability to simplify complex, technical systems into delightful, intuitive customer experiences
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
2026-01-16
International Accounting Bulletin
2026-01-15
Company data provided by crunchbase