Honolulu Cookie Company · 1 month ago
Social Media, Content & Community Specialist
Honolulu, HI, US
Full-time
Onsite
Mid, Senior Level
$65K/yr - $65K/yr
4+ years expHonolulu Cookie Company is seeking a Social Media, Content & Community Specialist who will lead the company's storytelling efforts and enhance its brand presence through social media. The role involves managing social content, community engagement strategies, and collaborating with team members and external partners to execute key initiatives.
ConfectioneryE-CommerceRetailSnack Food
Responsibilities
Adheres to and exemplifies behaviors aligned with company core values: Ho'ohana: We Work with Passion & Purpose, Pono: We Choose to Do What is Right, Laulima: We Work Together, Malama: We Care, Kuleana: We Take Ownership & Responsibility
Fosters a sense of teamwork and collaboration among team members by building an employee culture that is aligned with HCC Values and operating principles. Ensures all employees are treated consistently, fairly, ethically, and respectfully
Represents the company brand image and shares aloha to all customers, business partners, and co-workers at all levelsthroughout the company
Be at the forefront of sharing Honolulu Cookie Company’s story through social media, leading the company’s growing brand and social media presence via KPI-driven initiatives across local, national and international markets
Own the scheduling and posting of all content through social media management platform, ensuring posts go live accurately and on schedule
Fully manage the social content and community engagement strategy from conception to execution, showcasing strong project management and time management skills
Monitor, triage and transcreate upcoming social trends for branded content while managing the company’s social media content calendar in partnership that supports both internal integrated campaigns and external ventures
Concepts and produces on-trend and engaging social content (visual, video and written assets), unique to the algorithms of multiple platforms, to communicate strategic brand messaging and support tactical marketing objectives
Collaborates and liaises with external brand partners and vendorsto conceptualize, strategize and execute a variety of initiatives that meet campaign goals and deadlines. Oversee vendors and agencies in their content creation, internal review processes and platform capabilities
Identify and fully manage the coordination and fulfillment of key activation and follower engagement initiatives, including social media-driven community pop-up tactics and sweepstakes
Coordinate with and manage the content production and execution of influencer partnerships. Work closely with the Marketing Managerto contract and negotiate ratesfor these influencer and content creator initiatives
Coordinates social amplification opportunities alongside the Marketing Manager
Attends external marketing events, ensuring thorough content coverage and effective timely content rollout across all social channels. Provides support as part of the Marketing Team to prepare for and/or execute marketing events as needed
Adaptability and efficiency are your superpowers! Ability to rework content plans to meet high-trend conversations and turn around high impact content in a dynamic and fast-paced environment
Generate key performance reports and present social marketing metrics to leadership and peers with thought-provoking insights to adjust social strategies and tactics accordingly. Provides optimization recommendations supported by marketing key metric analysis and user feedback to determine opportunities and make recommendations for improvement
Moderate user-generated content and manage the usage rights forsocial media assets
Oversee social care program, showcasing a deep understanding of Honolulu Cookie Company’s brand voice and tone through the addressing of customer’s inquiries, complaints and compliments in a timely fashion. Lead the charge of being the external personality of the brand in a highly engaging channel
Create and amend social media community policies, communicates those to the communities, as well as other stakeholders
Performs duties in compliance with brand standards as well as regulatory requirements
Assists with ad hoc projects and all other duties as assigned
Qualification
Required
Exceptional creativity with an ability to create on-brand and on-trend visually appealing and authentic video, graphic, and written content
Extensive knowledge of social media trends and a strong ability to transcreate them into brand-related content that moves the needle
Creative thinker and doer with a passion for storytelling and brand communication
Ability to learn and accurately execute marketing content that aligns with the Honolulu Cookie Company brand and social media best practices
Experience managing the storytelling intricacies that touch Hawaii's local community as well as a global audience
Organized, process and detail-oriented individual with the ability to think critically and problem solve
Strong project management skills, adept at overseeing multiple campaigns and initiatives simultaneously, while ensuring timely completion even under competing deadlines
Self-starter who showcases initiative to bring ideas to the table, collaborate and execute
Well versed in social media analytics and reporting that extracts meaningful insights and KPI-driven decision making
Willing to work some nights and weekends to ensure content coverage at event activations and monitor social care needs
Flexibility in an environment that is constantly evolving and able to work cross departmentally with a variety of stakeholders to achieve a common goal
Positive can-do attitude who is open to feedback and exhibits a growth mindset
Experience with and ability to independently improve use-case situations via a social media enterprise tool, i.e. Sprout Social, Sprinklr, Khoros, Hootsuite, etc
Strong knowledge of content and design tools with fluency in Adobe Suite
Experience working with various other systems and platforms, i.e. Microsoft Office, Asana, Google Analytics, etc
Based in Honolulu, HI with the ability to attend offsite shoots and events independently
BA/BS Degree, Marketing, Advertising, Communications or related field
Exceptional written and visual storytelling skills, evidenced by former portfolio work
Possesses creative and technical proficiency in operating cameras and production equipment to shoot photos and video footage with minimal direction
Preferred
4+ years of experience in social media marketing, content strategy and production, and/or brand storytelling are strongly preferred
In-house consumer-packaged goods marketing experience a plus
Company
Honolulu Cookie Company
Honolulu Cookie Company delivers flavored shortbread cookies for parties, events, and corporate gifts via store and e-order.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Seattle TechFlash
2025-05-28
2024-06-04
2024-06-04
Company data provided by crunchbase