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Fivecast · 9 hours ago

Field Marketing Manager

Arlington, VA

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $140K/yr

5+ years exp

Fivecast is a global company seeking a Field Marketing Manager to support the execution of their marketing plan across the USA & Canada. This role involves driving awareness, lead generation, and revenue growth while managing various marketing functions such as events and partner marketing.

Artificial Intelligence (AI)SecuritySoftware

Hiring Manager

Nicole Meade

Responsibilities

Event Management – all elements of Fivecast presence at industry conferences and customer events from planning through to execution and performance reporting

Lead Generation - drive pipeline growth through webinar programs, content syndication programs, ABM campaigns, industry stakeholders and other lead gen initiatives as required. Track & optimize lead gen performance with the American sales team

Partner Marketing - execute joint marketing campaigns and other initiatives with strategic American partners

Comms and PR: Support PR and Comms initiatives by drafting materials and identifying new vehicles and audiences to spread the Fivecast message in America

Merchandise: ordering and tracking branded promotional items

Support global marketing initiatives as required including content creation, campaign ideation and execution, website updates

Qualification

Field Marketing ExperienceB2B Event PlanningLead Generation StrategiesHubSpot CRMZoomInfoWordPressInterpersonal SkillsCommunication SkillsSelf-drivenCustomer-focusedInnovative