Amazon · 1 month ago
Senior Product Launch Manager, Ring & Blink GTM, Ring/Blink NA Sales and Marketing
Hawthorne, California, USA
Full-time
Onsite
Senior Level
$124K/yr - $206K/yr
6+ years expAmazon is seeking an experienced Senior Product Launch Manager to join their Product Launch Management team. This role focuses on leading go-to-market efforts for hardware products, utilizing AI to enhance launch execution and streamline workflows, while collaborating with various cross-functional teams to ensure successful product launches.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Drive GTM strategy for new products, including but not limited to target release dates, global assortment strategy, and drive a cohesive global launch
Build overall launch work-back-schedule, align with stakeholder teams, and track tasks and milestones to ensure a successful, on-time product launch
Build and implement AI-powered automation systems that streamline end-to-end launch workflows, from initial planning through post-launch activities, reducing manual coordination across product portfolios
Effectively use GenAI workflows and prompts reduces the time to generate launch documentation, coordinate cross-functional deliverables, and to eliminate repetitive tasks
Work with Product Managers, Technical Product Managers, Product Marketing, and Category to drive customer need, relevant features, and launch timing for new hardware and software/features/app
Partner cross-functionally to drive innovative marketing programs and merchandising opportunities that are impactful to the business
Leverage GenAI to automate traditional launch processes, including stakeholder communications, milestone tracking, and go-to-market material production
Develop and present cohesive project view to leadership with business and launch strategy
Establish automated reporting and monitoring systems that track launch progress in real-time, flag potential bottlenecks, and trigger alerts for critical path activities without manual intervention
Be a voice of the customer by sharing their needs and product feedback, uncovering insights that lead to improved customer experience, product, and marketing
Lead and drive launch efforts through owning cross-functional meetings, documentation, coordination and actual launch/shiproom, including the final product detail page review and sign-off
Qualification
Required
6+ years of product or program management, product marketing, business development or technology experience
Bachelor's degree or equivalent
Experience with end to end product delivery
Experience with feature delivery and tradeoffs of a product
Experience owning technology products
Experience working across functional teams and senior stakeholders
Experience with AI/ML technologies
Advanced proficiency in using a suite of AI tools to improve product launch management
Preferred
Experience leading AI transformation initiatives in operations
Benefits
Equity
Sign-on payments
Medical
Financial
Other benefits
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-23
2026-01-23
Company data provided by crunchbase