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Sinclair Inc. · 1 day ago

Manager, Audience Engagement and Publishing Operations, The National News Desk/The National News Weather Desk

Arlington, VA

Full-time

Onsite

Senior Level

5+ years exp

Sinclair Inc. is a diversified media company and a leading provider of local news and sports. As the Manager of Audience Engagement and Publishing Operations, you will act as the voice of the brands, manage online conversations, and develop strategies to engage and grow the audience across social media platforms.

Broadcast Media

Responsibilities

Create and distribute content across all social media handles, ensuring that posts are timely, relevant, and on-brand and copy is written in a voice familiar to our fans, and also collaborate with Sinclair’s vast network of local stations for additional support

Serve as the primary voice online for our brands, adapting your communication style to reflect the personality and POV of each account while staying consistent with brand messaging

Amplify our reach through always-on Community Management that fosters meaningful audience engagement including responding to comments, moderating discussions, and encourage conversations among our followers to deepen their connection with the accounts

Build and implement innovative engagement strategies to grow our follower base, increase engagement rates, and extend the brands reach through partnerships, collaborations, and viral moments

Prepare and distribute regular reports on social media performance metrics, providing insights into reach, engagement, growth, and audience behavior

Analyze performance data to identify trends and opportunities for improvement. Use insights to evolve and optimize future promotional campaigns, ensuring our content remains fresh and effective