Canva · 1 month ago
Content Marketing Manager, B2B (12 Month Contract)
United States
Full-time, Contract
Remote
Mid Level
$90K/yr - $132K/yr
3+ years expCanva is a global design platform that empowers users to create stunning visuals. The Content Marketing Manager will collaborate with various teams to develop content strategies that drive awareness and engagement, focusing on B2B initiatives that highlight Canva's enterprise value.
Artificial Intelligence (AI)Graphic DesignPhoto EditingPublishingSoftwareWeb Design
Responsibilities
Partnering with the B2B Marketing group—including Product Marketing Managers, Growth Strategists, Partner Marketing, Creative, and Channel Owners—to identify and execute content initiatives that drive awareness, consideration, and conversion
Collaborating with customer-facing teams to understand the buyer journey, our target audience’s challenges, and how Canva solves them, translating insights into full-funnel educational content
Scripting engaging webinars that showcase Canva's enterprise value, working with internal and external subject matter experts
Partnering with the Partner Marketing teams to develop comprehensive co-marketing content strategies that drive partner pipeline, including joint campaigns, solution briefs, and thought leadership that positions Canva as the creative platform of choice within partner ecosystems
Creating compelling event content that elevates our brand through thought leadership and brings our product to life through engaging educational sessions that drive engagement and pipeline
Developing and managing content resource hubs and libraries, creating monthly content roundups that highlight top-performing assets and engagement, and maintaining content calendars that keep stakeholders informed of upcoming releases, launches, and insights
Building scalable content frameworks that cross-functional stakeholders and partners can customize for their specific audiences, demonstrating the value of Canva
Writing long-form thought leadership content (reports, whitepapers, guides) and repurposing into multiple content formats and offers for different funnel stages
Developing product-solution content through educational formats for use at events, landing pages, and marketing campaigns
Crafting strategic lifecycle emails, nurture campaigns, and always-on content that guide prospects through the buyer journey, using conversion-focused messaging to drive engagement and action
Supporting cross-functional, multi-channel marketing campaigns across webinars, web, email, paid social, and events
Writing comprehensive content briefs and managing projects end-to-end, from strategic planning through execution and performance measurement
Creating visual-first assets in Canva to support campaigns and bring content to life
Tracking content performance and engagement metrics, using data-driven insights to optimize and iterate for continuous improvement
Collaborating across Growth, Product, Customer Success, Creative, and Lifecycle teams to ensure content authenticity and impact
Qualification
Required
3–5 years of B2B content marketing experience, ideally in tech or SaaS
A proven track record of creating content that drives enterprise growth from awareness to conversion
Strong copywriting skills across formats, from concise email copy to in-depth reports
Experience developing thought leadership and educational, solutions-led content for B2B audiences
Comfortable scripting both long-form and short-form content, gathering insights from customers, partners, or subject matter experts
Experience creating event content that educates and inspires enterprise leaders
Hands-on experience with visual communication tools like Canva
A data-driven approach to content, using insights to inform strategy while maintaining creativity
Excellent project management and problem-solving skills to juggle multiple content streams while meeting competing deadlines
A collaborative mindset and the ability to work across teams, synthesizing customer insights into compelling content
Benefits
Equity packages - we want our success to be yours too
Health benefits plans to support you and your wellbeing
401(k) retirement plan with company contribution
Inclusive parental leave policy that supports all parents & carers
An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Company
Canva
Canva is an online design and visual communication platform that provides design tools for non-designers.
1001-5000 employees
H1B Sponsorship
Canva has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (4)
2023 (1)
2022 (3)
Funding
Current Stage
Late StageTotal Funding
$2.51BKey Investors
FidelityQuadrant Private EquityStack Capital
2025-08-20Secondary Market
2024-10-31Secondary Market
2024-05-02Secondary Market· $328.51M
Leadership Team
Melanie Perkins
CEO & Co-founder
Cameron Adams
Co-founder & Chief Product Officer
Recent News
Crunchbase News
2026-01-06
felicis.com
2025-12-30
Company data provided by crunchbase