Aarki · 1 month ago
Integrated Marketing & Content Lead
San Francisco, CA
Full-time
Onsite
Senior Level
7+ years expAarki is a leading AI-driven mobile DSP that turns ad budgets into predictable, scalable growth. The Integrated Marketing & Content Lead will be responsible for leading Aarki's narrative in the market by creating and optimizing content that engages and converts, while coordinating multi-channel marketing programs.
AdvertisingApp MarketingArtificial Intelligence (AI)MobileMobile Advertising
Responsibilities
Define and maintain the core narratives that explain why Aarki is the preferred performance partner across channels
Partner with Product and CMO to translate roadmap, capabilities, and differentiation into simple, compelling stories for buyers
Ensure consistency of messaging across website, sales materials, events, paid media, and executive communications
Design integrated, multi channel plays around specific verticals, audiences, and outcomes
Build playbooks that align content, sales outreach, events, and paid media to one narrative and a shared set of metrics
Partner with Marketing Ops and Sales to set goals for each play and align on target accounts, segments, and timelines
Own the editorial calendar across thought leadership, blogs, articles, customer stories, and campaign content
Interview product managers, data scientists, and commercial leaders to surface ideas and story angles
Ghostwrite articles, Linkedin posts, and other long and short form content for Aarki, its executives and subject matter experts
Work with design and external partners as needed to deliver content assets on time and on brand
Work closely with Sales leadership to ensure integrated plays support pipeline and revenue priorities
Partner with the Marketing Manager and Field Marketer to activate content through social, newsletters, and events
Coordinate with Product and Product Marketing so that launches and strategic initiatives have a clear, integrated go to market story
Qualification
Required
7 to 10 years of experience in Ad tech marketing, with a focus on content, integrated campaigns, or product aligned storytelling
Experience in ad tech, martech, or performance driven SaaS, ideally with exposure to advertisers, agencies, or UA teams
Demonstrated ability to design and run integrated campaigns across multiple channels and stakeholders
Strong writing and editing skills, with a portfolio that includes thought leadership, narrative content, or executive ghostwriting
Comfortable interviewing technical and commercial stakeholders and turning complex topics into clear, grounded stories
Familiarity with marketing and sales tools such as HubSpot, Canva, and basic website or social management platforms
Proven track record of partnering with Sales and Product to tie programs to measurable outcomes
Highly organized, able to manage an editorial calendar and multiple concurrent plays
Company
Aarki
Arki is an AI company that offers advertising solutions aimed at enhancing revenue growth for mobile app businesses.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$1.74MKey Investors
Walden Venture Capital
2021-06-02Acquired
2013-05-02Convertible Note
2012-03-08Series A· $1.74M
Leadership Team
Aman Sareen
Chief Executive Officer
Recent News
2025-06-05
digitalmediawire.com
2025-05-17
Company data provided by crunchbase