OLLY PBC · 2 days ago
Senior Shopper Marketing Associate
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$95K/yr - $115K/yr
3+ years expOLLY PBC is a fast-growing company in the Vitamins, Minerals, and Supplements space. They are seeking a Senior Shopper Marketing Associate to develop and execute shopper marketing programs across retail partners, focusing on driving sales and enhancing brand presence through strategic collaboration and execution.
FitnessFood and BeverageHealth CareManufacturingWellness
No H1B
Responsibilities
Support the development and independent execution of retailer-specific shopper marketing programs—grounded in key shopper and category insights—that drive sales, lift, and ROI across the OLLY portfolio
Partner cross-functionally to ensure programs align with business goals, retailer priorities, and brand strategy — escalating strategic decisions to the Director as needed
Manage the retail moments social calendar in partnership with the Social Media team
Lead all coupon/reward programs across platforms including Ibotta, Shopkick, Fetch, and emerging partners
Manage end-to-end responsibilities including vendor proposals, budget alignment, SKU details, program setup, legal/claims, and post-campaign reporting & recaps
Manage bi-weekly display and corrugate vendor meetings, driving agendas, tracking progress, and ensuring cross-functional alignment across Sales, Creative, and external partners
Coordinate all creative brief kickoffs—including briefing internal Creative teams, agency partners, and corrugate vendors—clearly outlining objectives, requirements, timelines, and retailer-specific nuances for new displays and in-store materials
Support the full workflow from concept through execution, including timeline development, project tracking, communication of milestones, and ensuring all deliverables stay on schedule
Managethe retailer approval process, from initial submission to feedback management to final asset confirmation, ensuring all materials meet brand standards and retailer requirements
Serve as the central point of contact for all display-related updates, troubleshooting issues, escalating risks, and ensuring internal and external partners remain aligned
Collaborate with Sales and Shopper Marketing leadership to ensure display strategy aligns with annual plans and customer priorities
Oversee in-store demos and sampling across Walmart, Target, Club, Grocery, Drug, and Specialty
Coordinate sample forecasting, creative briefs, demo calendars, and accurate program execution
Serve as primary contact with demo agencies and internal partners
Manage demand planning, inventory reconciliation, and forecasting for sachet sampling
Partner with Operations/Supply to ensure availability and accuracy of sampling materials
Qualification
Required
3–5 years in shopper marketing, retail activation, brand marketing, or related fields with experience driving in-store conversion
Strong project management skills, with the ability to manage multiple timelines, vendors, creative workflows, and retailer requirements
Solid understanding of key in-store levers (displays, signage, sampling, coupons/rewards platforms, retailer media networks)
Experience managing end-to-end retail activation: briefing, vendor coordination, timeline tracking, and retailer approvals
Ability to interpret shopper insights, performance data, and retailer nuances to inform activation recommendations
Creative problem solver able to translate strategy into clear action steps and troubleshoot execution challenges
Strong communicator and collaborator with experience working across Sales, Creative, Marketing, Brand, Insights, and external partners
Detail-oriented, proactive, and comfortable in a fast-paced environment with high executional rigor
Ability to support budget planning and tracking within the broader shopper investment strategy
Positive, team-oriented mindset with eagerness to learn and contribute to a growing shopper marketing function
Benefits
We pay 100% of the premiums for employee-only medical, dental + orthodontics, and vision insurance.
4 weeks PTO + paid holidays + 12 Mental Health Days per year
100% Paid parental leave, Fertility + Adoption Benefits
Annual Bonus
401(k) plan with Employer Match
Hybrid Work + Wellness + Cell Phone Stipends
Free product
And much more!
Company
OLLY PBC
OLLY is a maker of premium nutrition and wellness products.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$6MKey Investors
Serena Ventures
2019-04-18Acquired
2016-06-09Series B
2014-09-04Series Unknown· $6M
Leadership Team
Gerry Chesser
CEO
Hanneke Willenborg
Chief Executive Officer
Recent News
Company data provided by crunchbase