Kuali, Inc. · 1 month ago
Senior Vice President, Marketing & Sales
Kuali is a company that builds software solutions for higher education, aiming to help colleges and universities reduce administrative costs. The Senior Vice President of Marketing & Sales will lead the go-to-market organization, driving strategic growth and overseeing the revenue engine, including marketing, sales, and revenue operations.
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Responsibilities
Leading the full Marketing & Sales organization, ensuring strong execution, accountability, and alignment across the GTM teams
Developing a comprehensive sales and marketing strategy that balances near-term results with long-term opportunity creation
Establishing scalable systems, processes, and methodologies for forecasting, resource allocation, and performance evaluation
Building a predictable and defensible sales forecasting function with clear variance reporting
Overseeing marketing strategy, including demand generation, brand, product marketing, and campaign execution
Creating strong marketing–sales alignment to drive pipeline quality, conversion, and strategic focus areas
Building, mentoring, and retaining a high-performing, high-accountability GTM team
Establishing cross-functional collaboration processes with Product, Implementation, and Customer Success, including joint initiatives
Presenting to executives, board members, and investors with clear, data-driven insights
Contributing to corporate strategy in partnership with the broader executive team
Traveling up to 20% to support team development, customer engagements, and strategic initiatives
Qualification
Required
You align with Kuali's values: Kuali's values resonate with you, and you embrace them not just as ideals but as everyday practices. You communicate transparently, assume positive intent, learn from mistakes, collaborate generously, and approach challenges with curiosity and humility. You bring these values into your interactions, decision-making, and leadership approach
You're a resourceful, strategic executor: You take a broad vision, collaborate on strategic priorities, and translate them into clear, actionable plans. You're equally comfortable shaping long-term strategy and rolling up your sleeves to ensure execution when needed
You're calm under pressure: You navigate shifting priorities, ambiguity, and fast-changing environments with steadiness and resilience, modeling composure for the entire GTM organization
You're collaborative and influential: You build trust quickly and communicate clearly across all levels of the organization, from individual contributors to executives and board members. You excel at aligning cross-functional partners and creating shared understanding
You're organized and detail-oriented: You can manage multiple initiatives simultaneously without losing sight of the larger strategic picture. You build systems that help others stay focused, aligned, and accountable
You thrive in remote environments: You create alignment, connection, and transparency across distributed teams, ensuring clarity even without physical proximity
You roll up your sleeves: You're comfortable being the 'doer of last resort' when necessary, especially in a resource-constrained environment where leaders actively contribute to execution
You have broad and deep experience: You've independently led multi-disciplinary teams and complex initiatives where the buck stopped with you. You're skilled at building scalable processes, driving accountability, and creating structure that enables predictable performance
You are outcome-driven and data-informed: You use data and well-designed systems to guide decision-making, set priorities, forecast accurately, and measure impact
Leading sales organizations in a SaaS environment
Collaborating with marketing to grow sales
Building scalable GTM systems and processes across sales and marketing
Creating reliable sales forecasts and revenue reporting methodologies
Developing sales strategies that support both near-term goals and long-term growth
Building and mentoring high-performing teams
Operating in resource-constrained environments where prioritization and focus matter
Preferred
Higher education or research administration
Complex enterprise sales
Leading marketing teams
Investor relations and executive-level reporting
Presenting to strategic clients and supporting enterprise sales cycles
Strong cross-functional collaboration across product, engineering, and customer-facing teams
Benefits
100% company-paid medical and dental insurance
401(k) match
Paid Maternity/Parental leave
Flexible PTO — no accrual limits, no ‘use it or lose it.’ Just work with your manager to make sure the team’s covered, and take the time you need to recharge.
Encouragement and support for ongoing learning and skill development
Recognition platform to celebrate contributions with meaningful incentives
Company retreats to connect, recharge, and collaborate
Company
Kuali, Inc.
Kuali is the platform for the future of higher education.
Funding
Current Stage
Growth StageTotal Funding
$22MKey Investors
Banneker PartnersOwl Ventures
2025-07-01Private Equity
2019-01-28Series A· $12M
2018-02-14Series A· $10M
Recent News
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