Zappos · 6 days ago
Sr Manager, Integrated Marketing, Shopbop & Zappos
New York, NY
Full-time
Onsite
Senior Level
$130K/yr - $185K/yr
6+ years expZappos Family of Companies is looking for a Sr. Manager, Integrated Marketing to enhance their full funnel marketing program. The role involves overseeing brand and performance marketing strategies, collaborating with various teams, and ensuring effective execution of marketing campaigns.
E-CommerceRetailShoesShopping
Responsibilities
Oversee brand and performance marketing strategies across both Zappos and Shopbop organizations
Support Head of Digital Media in writing and building presentations for executive leadership across both orgs
Partner with Creative, Brand, and Ecomm teams to align on consumer messaging and paid targeting of desired personas
Partner with CRM and Lifecycle teams in building out paid media retention marketing strategies
Partner with Sr. Planner in onboarding new MMM tools across both business
Lead organization of paid media strategies for new initiatives and performance recaps across both orgs
Lead the legal and business components in onboarding net new partners and testing out
Build out recap of net new campaigns and tests we have launched to share in weekly business reviews for broader visibility and alignment
Support in monthly, quarterly, ad hoc and annual doc writing for key initiatives and recaps on business progress
Qualification
Required
6+ years of professional non-internship marketing experience
7+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Bachelor's Degree
Preferred
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Benefits
Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
Paid time off
Parental leave
Company
Zappos
Zappts is a reference in Consulting and Development of Channels, Platforms, and Digital Products.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$62.75MKey Investors
Sequoia CapitalZVestTony Hsieh
2009-07-22Acquired
2009-03-10Series Unknown
2005-11-01Series E· $13M
Leadership Team
Nigel Storey
Chief Technology Officer
Ashley Rivera
Brand Marketing Manager, Partnerships
Recent News
2025-12-17
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