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Pawfy · 1 month ago

Video Ads Creative Strategist

United States

Full-time

Remote

Mid Level

Pawfy is one of America’s fastest growing direct-to-consumer pet brands, operating in the health and wellness e-commerce space. They are seeking a Creative Strategist to develop high-performing video concepts for direct-response advertising, requiring expertise in paid social environments and creative optimization.

Health CarePet

Responsibilities

Analyze products, audiences and insights to inform concepts

Develop creative angles, hooks and storyboards

Write clear briefs for creators, editors and scriptwriters

Review and refine video content to ensure quality and performance alignment

Interpret creative data and optimise concepts accordingly

Develop high-performing concepts based on psychology and product benefits

Generate new paid social ad ideas daily

Write structured creative briefs for creators, editors and scriptwriters

Review UGC submissions and scripts for messaging clarity, hook strength, accuracy and compliance

Own creative quality control before ads go live

Interpret creative results to improve and scale winning ideas

Work with editors and copywriters to optimise cadence, storytelling and retention

Support testing roadmaps and creative strategy development

Qualification

Paid social advertisingDirect-response advertisingCreative strategy developmentVideo content optimizationCopywritingAnalytical skillsDetail orientationIndependent thinkingFluent English