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Medefy Health · 1 month ago

Lifecycle Engagement Strategist

United States

Full-time

Remote

Senior Level

$85K/yr - $95K/yr

5+ years exp

Medefy Health is a leading SaaS benefits navigation company dedicated to simplifying employee access to health benefits. The Lifecycle Engagement Strategist will create and manage multi-channel engagement strategies to enhance user experience and drive behavior change, ultimately improving health outcomes for users.

Employee BenefitsHealth CareSoftware

Responsibilities

Build and execute comprehensive engagement plans for employer groups that accelerate onboarding, improve retention, and deliver measurable ROI

Own multi-channel lifecycle journeys (email, SMS, push, in-app messaging, onsite assets) ensuring each message is simple, actionable, and behavior-changing

Design engagement paths that bridge outside-the-app communication with in-app actions to drive meaningful usage of Medefy’s core features

Write clear, human, member-first content that simplifies complex benefits and nudges users toward next steps

Apply behavioral science frameworks to increase motivation, reduce friction, and improve completion rates

Maintain consistent voice and tone across all channels, aligned with Medefy’s Care Guide–style communication

Monitor, measure, and iterate on all engagement campaigns — improving open rates, activation, and downstream savings impact

Conduct continuous A/B testing to optimize creative, cadence, segmentation, and timing

Build clear reporting and post-campaign summaries highlighting performance, insights, and recommended changes

Partner with Client Success to align engagement strategy with client needs and ROI goals

Work with Implementation to ensure new groups launch with strong, personalized communication plans

Collaborate with Product to integrate lifecycle marketing into new feature rollouts and in-app experiences

Support the Experience Unit’s broader intelligence work by feeding insights into segmentation, health scoring, and the automated reporting engine

Performs other duties as assigned

Qualification

Lifecycle marketingMarketing automation toolsCopywriting skillsData-driven decision-makingFigmaAdobe Creative SuiteA/B testingBehavioral science knowledgeHealthcare experienceProblem-solvingAttention to detailOrganizational skills

Required

5+ years in lifecycle marketing, CRM, content strategy, or behavioral communications — ideally in fast-paced, data-driven environments

Experience using marketing automation tools (ActiveCampaign, Braze, Iterable, Customer.io, HubSpot, etc.)

Strong copywriting and content creation skills across email, SMS, and app-based channels

Skilled in Figma, Adobe Creative Suite, and modern content production tools

Data-driven decision-maker with proven A/B testing and iteration experience

Excellent organization, attention to detail, and ability to manage multiple priorities

Comfortable navigating ambiguity, problem-solving independently, and moving quickly

Preferred

Experience in healthtech, healthcare, benefits, or wellness communications

Lifecycle journey design for mobile apps (activation, onboarding, retention)

Experience applying AI tools to content creation, campaign optimization, or analytics

Understanding of behavioral science and consumer decision-making frameworks

Passion for helping people navigate healthcare with clarity and confidence

Company

Medefy Health

Medefy is a healthcare benefits navigation mobile platform that helps employers revolutionize their benefits offerings by empowering health plan members to find and use their health benefits — right when they need them.

Founded in 2018

Tulsa, Oklahoma, USA

51-200 employees