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Confidential Careers · 1 month ago

Marketing Director – Retail & E-Commerce

Fort Lauderdale, FL

Full-time

Hybrid

Lead/Staff, Director/Executive

$75K/yr - $120K/yr

5+ years exp

Confidential is a rapidly growing national retailer and e-commerce brand seeking an experienced Chief Marketing Officer (CMO) to lead its marketing operations. The CMO will be responsible for the entire marketing vision, focusing on brand strategy, e-commerce optimization, and retail expansion to support aggressive national growth.

Human ResourcesRecruiting

Responsibilities

Develop and execute a comprehensive national brand strategy

Ensure consistent messaging, identity, and creative direction across all channels

Oversee campaign frameworks, creative assets, copy direction, and audience targeting

Lead digital acquisition across Google Ads, PMAX, Meta, TikTok, SEO, retargeting, email/SMS, affiliates, and display

Optimize conversion rate, LTV, repeat purchase behavior, and funnel efficiency

Guide the evolution of the company’s e-commerce platform and customer journey

Build marketing programs for new store openings and national rollouts

Develop marketplace advertising strategies (Amazon, Wayfair, etc. where applicable)

Implement regional and national promotional calendars

Develop KPIs, dashboards, reporting structures, and budget controls

Align marketing operations with sales, product, and customer experience teams

Oversee loyalty, retention, review generation, and customer lifecycle programs

Strengthen brand trust through content, transparency, and proactive communication

Qualification

Retail marketingE-commerce optimizationPaid media strategyAnalytics platformsCustomer acquisitionOmni-channel growthCreative leadershipBudget managementAnalytical abilitiesHome goods experienceStartup experienceMBAAdvanced degreeSocial media marketingLocal marketing strategiesStrategic abilitiesLeadership abilities

Required

5+ years of progressive marketing experience, including 5+ at the executive or director level

Strong background in retail and e-commerce (required)

Demonstrated success scaling a consumer brand using paid media and omni-channel tactics

Expertise in analytics platforms, attribution, CRO, and marketing automation

Proven ability to manage multi-million-dollar budgets efficiently

Experience leading creative, digital, and brand teams

Exceptional strategic, analytical, and leadership abilities

Google Ads: 3 years (Required)

Social media marketing: 3 years (Required)

Local Marketing Strategies: 3 years (Required)

High school or equivalent (Required)

Ability to Commute: Fort Lauderdale, FL 33309 (Required)

Preferred

Experience in home goods, appliances, furniture, liquidation, discount retail, or related verticals

Prior experience in high-growth or startup environments

MBA or advanced degree in marketing or a related field

Day Shift (Preferred)

Night Shift (Preferred)

Overnight Shift (Preferred)

Fort Lauderdale, FL 33309: Relocate before starting work (Preferred)

Benefits

Dental insurance

Employee assistance program

Employee discount

Health insurance

Paid time off

Professional development assistance

Company

Confidential Careers

Disclaimer : We are a community and job agrregator job board, where recruiters & job seekers as members connect for confidential and other roles.

Founded in 2024

Gurgaon, Haryana, IND

2-10 employees

https://confidential.careers

Funding

Current Stage

Early Stage

Leadership Team

Edwin Xiao

Chief Revenue Officer

Company data provided by crunchbase