Sleeping Dog Properties, Inc. · 2 months ago
Digital Marketing Strategist and Coordinator
Boston, MA
Full-time
Onsite
Entry, Mid Level
2+ years expSleeping Dog Properties, Inc. is a Boston-based Design-Build company recognized as a leader in high-end residential, unique hospitality, and flagship retail projects. They are seeking a Digital Marketing Strategist and Coordinator to enhance their marketing platform and content strategy, requiring skills in digital marketing, content creation, and audience engagement.
Building MaintenanceConstructionHome RenovationService Industry
Responsibilities
CREATE CONTENT
Digital content management and creation for website and social media -brand message is consistent
Shooting and editing photos and videos
Photoshoot Production: bring creative vision to fruition by maintaining an organized photoshoot schedule, managing sub-contractors, and creating shot lists for each project
Photo Styling: how to use props, backgrounds, and lighting for interior photography
DEVELOP AUDIENCES
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
Designs, builds, and maintains our social media presence, growing followers monthly
Creating plans and manage all marketing channels
Manage and Audit social media account and audience engagement
OPTOMIZE CAMPAINS
Producing brochures, swags, contents, photos, videos, PowerPoint presentations, advertisements, signage, and various other marketing materials
Creating and maintaining the company brand standards
Develop and maintain websites, newsletters, emails, and social media campaigns
Analyze digital data to draw key recommendations around website optimization
COLLECT MARKET DATA
Conduct research to aid in team goals, including contributing campaign ideas, Instagram hashtag research, keyword, content optimization, and reporting on industry trends
Research on industry trends and competitors
REPORT ON SUCCESS
Meet and Maintain daily, weekly, and monthly tracking and reporting of marketing and creative Key Performance Indicators
Monitor key online marketing metrics to track success
Qualification
Required
Bachelor's degree or equivalent experience
2+ Years of Experience in Digital Marketing
Excellent written and verbal communication skills
Excellent communicator & careful attention to detail
Knowledge and familiarity with social media and community engagement platforms, survey tools and Adobe programs
GO Pro Camera knowledge
Moderate Photography, equipment, and editorial skills
Photoshop: Mac OS + Retouching: color balance, make local adjustments, and perform basic retouching
Illustrator: Mac OS: creating artwork, icons, etc
Lightroom: Essential color balance and adjustment
Thorough knowledge of computer imaging, photographic techniques, studio management, and color composition
Other Adobe programs: Premiere Pro, InDesign, Photoshop
Zoom
MS OFFICE
Creative mind with an eye for details
Self-starter & proactive mentality
Ability to manage multiple priorities
Understanding of analytics and performance reporting
Winning attitude
Preferred
Knowledge of construction and architecture is a plus
OSHA 10 (Can be trained on the job)
Benefits
PTO
Health, Dental, Vision Insurance
Flex Spending
Gym Membership Reimbursement
401k with Matching
Company
Sleeping Dog Properties, Inc.
Sleeping Dog Properties, Inc. has been delivering unique building projects to both home and business owners for over 30 years in the New England Area.
11-50 employees
H1B Sponsorship
Sleeping Dog Properties, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2022 (1)
Funding
Current Stage
Early StageLeadership Team
C
Chris Rapczynski
Principal
Recent News
Boston Magazine
2023-04-28
CCR-Mag.com - CCR-Mag.com
2023-04-28
Company data provided by crunchbase