Amazon · 8 hours ago
Principal, Product Marketing Manager, Ads, Amazon Advertising - Streaming TV PMM
Sunnyvale, CA
Full-time
Onsite
Lead/Staff
$153K/yr - $253K/yr
10+ years expAmazon is a leading company focused on transforming customer experiences through innovative products and services. The Product Marketing Manager for Amazon Ads is responsible for driving product strategy and go-to-market execution, ensuring that products meet customer needs and achieve market success.
Artificial Intelligence (AI)DeliveryE-CommerceRetail
Responsibilities
Conduct comprehensive market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction
Partner with Product Managers to align customer research priorities with product roadmap development
Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs
Drive evidence-based decision making through customer insights and market intelligence
Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio
Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content
Lead the development of product positioning, messaging, and strategic narrative
Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs
Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams
Drive stakeholder alignment through regular engagement and clear communication of product vision
Support effective Alpha/Beta testing programs and gather post-launch customer feedback
Guide the prioritization and development of case studies and research initiatives
Impact on product roadmap through customer insights
Product adoption rates and engagement metrics
Marketing campaign effectiveness
Quality and effectiveness of marketing collateral
Customer satisfaction and feedback
Qualification
Required
10+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience communicating results to senior leadership
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams
Preferred
Experience working cross-functionally across marketing, product management, analytics, UX, and research
6+ years of product or program management, product marketing, business development or technology experience
Experience in Streaming TV Tech
Benefits
Equity
Sign-on payments
Full range of medical, financial, and/or other benefits
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18969)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
Kleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2025-12-31
2025-12-31
2025-12-31
Company data provided by crunchbase