JumpFly, Inc. · 1 month ago
CRO Director
Hoffman Estates, IL
Full-time
Hybrid
Lead/Staff, Director/Executive
$120K/yr - $150K/yr
5+ years expJumpFly is seeking a CRO Director with proven experience in digital consulting and a track record of building and leading high-performing teams. This individual will be responsible for developing and executing strategies that improve website performance and drive measurable business outcomes.
AdvertisingDigital MarketingInformation TechnologySEO
Responsibilities
Developing and executing strategies that improve website performance, drive measurable business outcomes, and foster a collaborative, innovative work environment
Implementing CRO strategies (A/B testing, multivariate testing, UX enhancements) to deliver measurable conversion lifts
Aligning CRO strategies with broader digital marketing and business goals
Advising clients and team members on digital strategy, web performance, and optimization
Diagnosing business challenges and uncovering opportunities by assessing digital performance metrics, customer behavior, market trends, and competitive positioning
Designing strategic roadmaps that integrate CRO initiatives with overarching business goals, revenue targets, and customer experience priorities
Leveraging advanced analytics tools, especially Google Analytics 4 (GA4), to track user interactions, analyze conversion funnels, identify drop-off points, and measure optimization impact
Translating complex data and market insights into clear, actionable strategies that can be easily understood by non-technical stakeholders
Leading change management and process improvements, ensuring successful adoption of new tools, workflows, and data-driven practices
Identifying growth opportunities and untapped revenue streams through customer journey mapping, conversion rate analysis, and competitive benchmarking
Collaborating with cross-functional teams to implement recommendations and deliver measurable business outcomes
Recruiting, mentoring, growing, and leading high-performing CRO or digital optimization teams
Fostering a collaborative and innovative work culture
Setting strategic goals, measuring performance, and managing budgets for optimization initiatives
Qualification
Required
Proven success implementing CRO strategies (A/B testing, multivariate testing, UX enhancements) to deliver measurable conversion lifts
Deep understanding of user behavior, funnel optimization, and analytics-driven decision-making
Experience aligning CRO strategies with broader digital marketing and business goals
Must have 5-10 years of experience
Advise clients and team members on digital strategy, web performance, and optimization, ensuring recommendations align with broader business objectives
Diagnose business challenges and uncover opportunities by assessing digital performance metrics, customer behavior, market trends, and competitive positioning
Design strategic roadmaps that integrate CRO initiatives with overarching business goals, revenue targets, and customer experience priorities
Leverage advanced analytics tools, especially Google Analytics 4 (GA4), to track user interactions, analyze conversion funnels, identify drop-off points, and measure optimization impact
Translate complex data and market insights into clear, actionable strategies that can be easily understood by non-technical stakeholders
Lead change management and process improvements, ensuring successful adoption of new tools, workflows, and data-driven practices
Identify growth opportunities and untapped revenue streams through customer journey mapping, conversion rate analysis, and competitive benchmarking
Collaborate with cross-functional teams to implement recommendations and deliver measurable business outcomes
Proven ability to recruit, mentor, grow, and lead high-performing CRO or digital optimization teams
Skilled at fostering a collaborative and innovative work culture
Experienced in setting strategic goals, measuring performance, and managing budgets for optimization initiatives
Preferred
Proficiency in HTML, CSS, JavaScript, and CMS platforms (WordPress, Shopify, Wix)
Familiarity with server-side languages (Node.js, Python, Ruby, PHP) and databases (SQL, NoSQL)
Strong grasp of UI/UX principles and design tools (Adobe XD, Sketch, Figma)
Knowledge of SEO, web analytics tools (Google Analytics, GA4), and web security best practices
Experience with cloud platforms (AWS, Azure, Google Cloud)
Benefits
High-value, performance-based raises
SIMPLE IRA retirement, with 3% company match
$475/month contributed to employee health insurance
Two weeks paid vacation to start
Hybrid Office Schedule (Monday, Tuesday Thursday In-Office/Wednesday, Friday Work From Home)
Company
JumpFly, Inc.
Since 2003, JumpFly has been a Smart Digital Advertising leader.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Brad Garlin
Founding Partner
Recent News
Company data provided by crunchbase