SONIC · 1 day ago
Director, Product, Martech & Customer Data
Atlanta, GA
Full-time
Onsite
Director/Executive
10+ years expSONIC is part of Inspire, a multi-brand restaurant company that includes iconic brands like Arby’s and Dunkin’. The Director of Product – Customer Growth and Data Platforms will define the strategy for the customer and marketing data product ecosystem, managing the full product lifecycle while ensuring collaboration across various teams to deliver high-impact solutions for customer engagement and business growth.
Food and BeverageFood DeliveryFood TrucksRestaurantsSnack FoodTourismTravel
Responsibilities
Develop and manage Customer and Marketing data product strategy that incorporates product goals, stakeholder, and franchisee needs, with an objective to drive value for everyone. Establish objective goals for the product with success and acceptance criteria using meaningful metrics, KPIs, and quantifiable business outcome. Owns and manages business cases, and adherence to budget. Evaluate market analysis and maintain knowledge of industry innovations and technology platforms to inform strategy for product
Translate strategy into a roadmap containing well-defined capabilities, initiatives, and enablers that will realize the product’s vision through incremental value creation for both Inspire and its franchisees. Allocate and manage work across different product teams to ensure alignment and execution using Agile principles. Apply rigorous prioritization approach ensure that high value items are delivered at the right time
Lead and mentor a high-performing team of Product Managers and Analysts to continuously develop and enhance Customer Products while enhancing Product Management capabilities across teams. Own development of Team OKRs while monitoring and updating progress; Drive accountability across stakeholders through relevant metrics
Collaborate effectively with cross-functional teams while driving consensus and execution across all aspects of product lifecycle. Own development of and providing progress updates to internal and external stakeholders in a timely manner. Provides guidance on design of products while keeping in mind dependencies and integration with other products across the enterprise
Manage all aspects of Vendor relationships and contracts. Works effectively with them on requirements, deliverables, and economics
Evaluate and incubate applications of GenAI, Agentic AI, and Reinforcement Learning for content automation, journey optimization, and intelligent decisioning
Qualification
Required
Minimum 4 Year Degree and/or Bachelor's degree, MBA preferred
Minimum 10 years of product management experience working on data platforms or related technology solutions
Minimum 5 years experience as a team leader and manager
10+ years of progressive product management experience, with 3+ years in a Director or senior leadership role
Deep knowledge of Martech stack, including platforms and data activation tools (e.g., Data warehouse, CDP, ESP, OMS, Personalization platforms, and CMS)
Track record of delivering measurable impact across CRM, personalization, or loyalty programs
Strong understanding of customer data, lifecycle marketing, and campaign orchestration workflows
Proven track record of coaching and developing high-performing product teams, with the ability to influence across engineering, analytics, and business stakeholders in a matrixed organization
Strong business acumen with experience in building business cases and translating data into strategy
Strong analytical and strategic thinking skills with the ability to make data-driven decisions, able to collect and synthesize information, making it relevant and actionable for key stakeholders
Excellent storytelling, communication, and executive presentation skills
Company
SONIC
SONIC, founded in 1953, is the largest drive-in restaurant brand in the United States, with more than 3,400 restaurants in 47 states
10001+ employees
H1B Sponsorship
SONIC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2022 (1)
Funding
Current Stage
Public CompanyTotal Funding
unknown2018-09-25Acquired
1991-03-01IPO
Leadership Team
T
Ted R. Totts
CEO
Recent News
2025-10-27
Food Business News
2025-08-30
2025-08-29
Company data provided by crunchbase