N-able · 3 hours ago
VP, Demand Generation
Morrisville, NC
Full-time
Onsite
Director/Executive
10+ years expN-able is a company focused on redefining cyber resilience through its end-to-end platform. They are seeking a dynamic VP of Demand Generation to lead global marketing efforts, drive revenue growth in the cybersecurity market, and optimize the demand generation strategy.
Cyber SecurityEnterprise SoftwareInformation TechnologySecuritySoftware
Hiring Manager
Grant Meldrum
Responsibilities
Lead and scale a global team of demand generation specialists, digital marketers, and campaign managers focused on new customer acquisition and expansion revenue
Develop and execute comprehensive go-to-market strategies that align with sales objectives and revenue targets
Foster a culture of experimentation, data-driven decision making, and continuous optimization
Design and execute integrated, multi-channel campaigns that generate high-volume, qualified pipeline for SMB security buyers through direct and partner channels
Develop comprehensive channel marketing programs to support MSPs, system integrators, and technology partners in selling our solutions
Create scalable demand generation programs that efficiently reach IT managers and business owners through direct outreach and channel partner networks
Build compelling co-marketing campaigns and partner enablement materials that resonate with budget-conscious SMB buyers
Develop targeted segmentation strategies based on vertical markets, geographic regions, and partner channel capabilities
Partner with marketing analytics to implement robust multi-touch attribution models that accurately measure campaign effectiveness and ROI
Drive data-driven marketing spend optimization and media mix modeling to maximize efficiency across all channels
Establish and optimize key metrics including pipeline generation, conversion rates, customer acquisition cost (CAC), and lifetime value (LTV)
Identify, evaluate, and integrate new marketing technologies and partners to enhance demand generation capabilities
Build scalable, automated nurture programs and behavioral trigger campaigns across key marketing channels
Develop comprehensive testing frameworks to drive rapid experimentation and continuous improvement
Partner closely with Direct Sales, Channel Sales, and Customer Success teams to ensure seamless handoffs and optimize the entire customer journey
Collaborate with Channel Partner Management teams to develop joint marketing strategies and co-selling initiatives with MSPs and resellers
Work with SDR and inside sales teams to enhance lead qualification and pipeline acceleration for both direct and partner-sourced opportunities
Partner with Product Marketing to ensure campaign messaging aligns with partner positioning and competitive differentiation in channel markets
Coordinate with Partner Success teams to drive partner enablement, training, and joint marketing execution
Qualification
Required
10+ years of progressive experience in B2B SaaS demand generation, with at least 5 years in leadership roles managing teams of 10+ marketers
Proven track record optimizing marketing performance at high-growth B2B SaaS companies with SMB/mid-market focus and channel sales experience
Expertise in channel partner marketing, including experience developing co-marketing programs, partner enablement campaigns, and MSP relationship management
Strong analytical background with experience using data to drive decision-making and prove marketing ROI
Technical project management experience, including gathering requirements across business teams and managing complex implementations
Exceptional communication skills with ability to present to C-level executives and gain buy-in for strategic initiatives
Demonstrated ability to scale programs efficiently while maintaining quality and staying within budget constraints
Preferred
Cybersecurity industry experience with understanding of security buyer personas, pain points, and purchasing processes
Full-funnel marketing expertise across email, paid media, SEO/SEM, social, content syndication, webinars, and field marketing
MSP experience with deep understanding of managed service provider business models, partner ecosystems, and channel sales dynamics
High-volume demand generation expertise across email, paid media, SEO/SEM, social, content marketing, webinars, and digital events
Partner enablement experience including developing training programs, sales tools, and co-marketing materials for channel partners
Marketing technology stack experience including Salesforce, marketing automation platforms (Marketo), and ABM tools
Experience with security-focused events and community engagement (RSA Conference, Black Hat, local security meetups)
Track record of success at high-growth startups or during periods of rapid scaling at established companies
Benefits
Fully covered medical, dental and vision - for employee and eligible dependents!
Generous PTO and observed holidays
2 Paid VoluNteer Days per year
Paid Parental Leave
401(k) with company-match and Flexible Spending Accounts
Employee Stock Purchase Program
Free Lunch 2x per week at Collaboration Hubs
On-site gym access at select Collaboration Hubs
Wellness rewards
FuN-raising opportunities as part of our giving program
N-ablite Learning - custom learning experience as part of our investment in you
Company
N-able
N-able’s mission is to protect businesses against evolving cyberthreats with a unified cyber resiliency platform to manage, secure, and recover.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$225MKey Investors
CPP Investments
2021-07-20IPO
2021-07-12Debt Financing· $225M
2013-05-21Acquired
Leadership Team
John Pagliuca
Chief Executive Officer
Tim O'Brien
Chief Financial Officer, N-able
Recent News
Business Wire
2025-11-13
Business Wire
2025-11-07
2025-11-03
Company data provided by crunchbase