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Ulta Beauty · 2 hours ago

Journey Orchestration Sr Analyst

United States

Full-time

Remote

Mid, Senior Level

$66K/yr - $88K/yr

3+ years exp

Ulta Beauty is the largest North American beauty retailer, and they are seeking a Journey Orchestration Sr Analyst to support their automated customer journey and audience builds. The role involves executing targeted marketing campaigns, leveraging customer data for personalized communications, and collaborating with various partners to optimize marketing journeys.

BeautyConsumer GoodsCosmeticsRetail

Responsibilities

Impact member KPIs of retention rate, sales per member, new customer growth rate and lapsed member reactivation rate by building and executing targeted marketing campaigns through Ulta Beauty’s channels: email, website, mobile app, push, sms, and paid media

Leverage our robust customer data to execute personalized automated communications, analyze campaign results and provide strategic recommendations to optimize campaigns and customer segment performance

Work collaboratively with internal (including Marketing, IT, Product pod) and external partners to prioritize and successfully execute concurrent and timely multi-channel marketing journeys

Create, maintain, and optimize audiences for multi-channel campaigns

Develops, audits, and executes marketing journeys

Document processes, workflows, and best practices related to audience building

Leverage analytical skills to evaluate journey performance, assess profitability impact and recommend program changes when necessary

Qualification

CDP capabilitiesJourney building platformsMarketing campaign managementAgile methodologyAnalytical skillsProblem-solving skillsInterpersonal skillsOrganizational skillsCommunication skills

Required

Bachelor's degree in a related field (Marketing / Business / Computer Science)

3+ years of related work experience (w/a omni-channel retailer a plus) with a focus on targeted customer marketing

Experience in marketing campaign 'life-cycle' management and marketing analysis

In-depth knowledge and hands-on experience with CDP capabilities such as Adobe RT-CDP and journey building platforms, such as AJO (Adobe Journey Optimizer) and integrations to a unified customer profile and audience management

Experience with Agile methodology

Strong problem-solving skills and aptitude to troubleshoot and resolve technical issues

Forward thinking, make things happen business approach. Seeks out problems and opportunities for change. Approaches work objectives with a sense of urgency and passion, and a dedication to exceed performance expectations

Proven track record of success with metric driven results

Advanced analytical and critical thinking skills with an ability to clearly translate results into actionable insights

Excellent interpersonal, verbal, and written communication skills

Strong organizational skills and strategic thought