Four Squared Solutions · 1 month ago
Director of Brand Communications
Four Squared Solutions is seeking a Director of Communications & Branding for an opportunity located in South Florida. This role involves guiding all aspects of brand communication, including media outreach and content development, for a luxury cruise line company.
Management Consulting
Responsibilities
Create compelling storylines, editorial angles, and executive messaging for diverse media audiences
Cultivate and strengthen relationships with journalists, editors, influencers, and strategic media partners
Develop comprehensive media relations plans to boost brand awareness and drive earned exposure
Direct the production of press materials, including media kits, pitches, statements, and announcements
Coordinate interviews, press events, familiarization sailings, and other media-facing activities
Monitor and interpret earned media performance, producing regular insights and KPI summaries
Assess brand sentiment through social listening platforms, review sites, and social media channels
Partner with guest-facing teams to provide timely, brand-appropriate replies to reviews and inquiries
Surface emerging sentiment patterns and brief leadership with actionable recommendations
Maintain consistency of tone and messaging across all digital interactions
Oversee creation and refinement of content supporting corporate initiatives and brand news
Ensure clear organization of core messaging documents and communication resources for internal teams
Write or revise executive communications, internal updates, FAQs, and briefing documents
Enforce editorial accuracy and quality across all written materials
Oversee concurrent communication projects, ensuring they are delivered on schedule and aligned with strategic goals
Work closely with teams across Marketing, Sales, Operations, and Guest Experience to synchronize messaging efforts
Maintain updated media lists, content repositories, and communication files
Support crisis communication planning, preparedness, and execution when necessary
Qualification
Required
Bachelors degree in Communications, Public Relations, Journalism, Marketing, or a related discipline
Minimum of seven years experience in communications, PR, or media relations preferably within travel, hospitality, or premium consumer sectors
Proven ability to build communications strategies and secure notable earned media placements
Outstanding writing, editing, and narrative development abilities with strong attention to detail
Experience with social listening technologies and digital reputation management
Strong interpersonal, leadership, and cross-functional collaboration skills
Excellent organizational and multitasking capabilities
Proficiency with Microsoft Office
Preferred
Familiarity with PR platforms or media databases
Company
Four Squared Solutions
Four Squared Solutions is a premier talent acquisition and consulting firm specializing in IT, Engineering, Accounting & Finance, Marketing, Digital/Creative, and Pharmaceutical and Healthcare.