Mattel, Inc. · 4 hours ago
Sr Associate, Brand Strategy & Activation - Hot Wheels
El Segundo, CA
Full-time
Onsite
Mid, Senior Level
3+ years expMattel, Inc. is a leading global toy and family entertainment company known for its iconic brand portfolio. The Sr Associate in Brand Strategy & Activation will drive brand activations and marketing strategies for Hot Wheels, focusing on expanding brand awareness and engaging with consumers.
Consumer GoodsManufacturingOnline GamesPC GamesToys
Responsibilities
With leadership, plan brand “moments” (anniversaries, entertainment launches, retail programs) that supports all businesses at retail and work with commercial partners to ensure flawless execution
Translate brand strategy into campaigns, content, and activations
With leadership, plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute
Ensure media strategy is executed well across regions, and manage day-to-day creative production
Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights
Ensure brand stories are executed well to drive demand generation, brand love, and consumer loyalty
Manage day-to-day execution of agency scope in partnership with brand creative
Track & report on campaign performance (awareness, engagement, conversion)
Track & report on franchise health through consumer engagement, sales performance, and cultural impact
Qualification
Required
3+ years of experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing
Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.)
Self-starter who is detail oriented, driven, focused, pro-active and collaborative
Consumer insights & research Understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations
Understanding of marketing mix and KPIs
Portfolio management Balancing toys and non-toy CP categories under a unified brand
Ability to work with cross-functional partners including Design, Product, Marketing, and Franchise teams to execute work
Financial acumen Experience with P&L at the brand or category level
Communication skills Strong presentation skills and ability to tell a story. Proficiency in PowerPoint, Outlook, Word and Excel
Benefits
Competitive total pay programs
Comprehensive benefits
Company
Mattel, Inc.
We empower generations to explore the wonder of childhood and reach their full potential.
10001+ employees
H1B Sponsorship
Mattel, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (11)
2023 (8)
2022 (9)
2021 (10)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$600M2025-11-05Post Ipo Debt· $600M
2009-09-28IPO
Leadership Team
Christopher Sinclair
CEO
Ynon Kreiz
Chairman and CEO
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