Precision Medicine Group · 7 hours ago
Director, Social Media
New York, NY
Full-time
Onsite
Director/Executive
$120K/yr - $169K/yr
6+ years expPrecision Medicine Group is a leading organization in healthcare, seeking a Director of Social Media to lead their Social Media Department. This role focuses on developing and implementing social media strategies, overseeing campaign management, and driving business development initiatives.
BiotechnologyHealth Care
Responsibilities
Assess, develop, propose and implement long-term social media strategies that connect paid and organic efforts and align with client needs and objectives
Oversee development and implementation of all social media campaigns to ensure efficient execution and optimization, employing best practices to meet deadlines and track progress
Conduct ongoing performance tests to gauge content and campaign effectiveness; gather data and recommend updates to strategy, creative and/or budgets based on results
Work closely with content strategy and creative teams to communicate learnings and provide insights for content; establishing processes for requesting, publishing, and retiring content
Oversee day-to-day paid social media campaign management: campaign planning and setup, Ad creation, quality control, budget pacing, testing, measurement/reporting, and optimization across multiple social platforms for clients across varied verticals
Mentor and build relationships with social paid media management team, demonstrating strong competency of all junior and midlevel paid media manager responsibilities and comfortably provide training, coverage, and/or oversight as needed
Serve as the primary client-facing paid and organic social media strategy lead, presenting strategies, performance insights, and innovation opportunities in client meetings
Collaborate with other inter-agency and partner-agency teams as needed to build and manage integrated campaigns, analyze results, and share learnings across channels and programs
Stay up to date with the latest digital technologies, social media trends, platform changes, and cutting-edge tactics
Apply learnings to campaigns to keep clients at the forefront of new trends and help drive mutual client/agency growth
Partner with Omnichannel Team Leads in elevating the Digital practice (e.g., sharing advanced tactics, presenting at client meetings, mentoring employees not on your direct team)
Cultivate strong relationships with existing clients, ensuring their satisfaction and identifying upselling or cross-selling opportunities
Participate actively in business development initiatives representing the Social Media team
Qualification
Required
Bachelor's Degree, or equivalent experience
6+ years of relevant working experience in healthcare paid and organic social media-related efforts, developing and managing campaigns and integrating with organic strategies. (Agency and FDA-regulated pharmaceutical preferred)
Strong understanding of social analytics, attribution, and optimization best practices
Exceptional client-facing communication and presentation skills
Passion for innovation and staying ahead of industry trends with a strong understanding of social platforms (Meta, Instagram, LinkedIn, Google My Business, YouTube, X, TikTok, Bluesky, Pinterest, etc.) and analytics applications (Sprout Social, Looker Studio, Google Analytics etc.)
Detail-oriented and highly organized with the ability to handle multiple projects with ease, prioritizing when necessary
May require travel domestically including overnight stays
Benefits
Discretionary annual bonus
Health insurance
Retirement savings benefits
Life insurance
Disability benefits
Parental leave
Paid time off for sick leave and vacation
Company
Precision Medicine Group
We founded Precision Medicine Group in 2012 because we believed there was a transformational opportunity to improve the process of bringing new drugs to market.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mark Clein
Co-Founder & Chief Executive Officer
Matt DeZee
Chief Financial Officer
Company data provided by crunchbase