Etsy · 1 month ago
Manager, Marketing Analytics
Brooklyn, New York
Full-time
Hybrid
Senior Level
$174K/yr - $226K/yr
6+ years expEtsy is the global marketplace for unique and creative goods, and they are seeking a Marketing Analytics Manager to lead a team of data scientists. This role involves using sophisticated analysis and measurement techniques to support the Brand Marketing Organization and drive strategic decision-making.
Consumer GoodsE-CommerceInternetRetailSales
Responsibilities
Manage a team of data scientists, providing deep technical mentorship. Code reviews, guiding statistical methodology, and ensuring best practices in our analytics workflow
Collaborate closely with Brand Media Marketing (Above the Line, Creator & Influencer, Affiliate, Paid Social) and Marketing Tech team management to develop strategies to sustain and grow our buyer base. Influence how budgets are allocated across Brand Media channels to maximize incremental growth
Architect and refine our measurement methodology for upper-funnel channels. Lead the develop of incrementally tests to validate the impact of brand media where click-based tracking falls short
Work with the technical teams to integrate Brand Media inputs into our Media Mix Models (MMM) and attribution logic, ensuring our models accurately reflect the nuances of the ATL, Creator and Affiliate ecosystems
Synthesize complex analytical findings into concise, actionable recommendations for senior executives. Translate statistical significance into business confidence
Elevate the level of your team by bringing in external examples and advanced coding/modeling perspectives, ensuring we are continually refining our analytical toolkit
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Qualification
Required
6+ years experience as a data scientist/analyst or in a quantitative role in which you have direct experience developing and testing Marketing Mix Models
Lead Analytics or Data Science teams, and provided useful and actionable feedback
Mastery of SQL
Advanced proficiency in R/Python
Comfortable reviewing your team's code, troubleshooting data pipelines, and ensuring statistical rigor in production environments
Understand measurement techniques, such as customer lifetime value (CLV), marketing mix models (MMM), experimental design and brand measurement
A successful track record of distilling highly complex problems into narratives that are concise and action focused
Preferred
Experience with BigQuery preferred
Experience with existing open source MMM packages
Experience with Looker, Looker Studio or other data visualization software
Preferably with a focus on Above the line, Creator Collective & Influencer, Affiliate and Paid Social in a retail/marketplace setting
Benefits
Equity package
Annual performance bonus
Competitive benefits
Company
Etsy
Etsy is an e-commerce site and a smartphone application for buying and selling handmade and vintage items.
1001-5000 employees
H1B Sponsorship
Etsy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (46)
2023 (32)
2022 (52)
2021 (45)
2020 (39)
Funding
Current Stage
Public CompanyTotal Funding
$747.26MKey Investors
Elliott Management Corp.Index VenturesAccel
2025-06-12Post Ipo Debt· $650M
2024-02-01Post Ipo Equity
2017-05-15Post Ipo Equity
Leadership Team
Josh Silverman
CEO
Zofia Ciechowska
Vice President, People Strategy
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase