Head of Paid Acquisition jobs in United States
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Lower · 2 months ago

Head of Paid Acquisition

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
date8+ years exp

Lower is a mission-driven fintech company that simplifies the home-buying process through technology. They are seeking a Head of Paid Acquisition to build and scale their paid acquisition strategies, manage a team, and optimize marketing performance.

FinanceFinancial ServicesFinTechLending

Responsibilities

Own paid acquisition strategy and execution for Lower, driving high-quality lead generation through established and new paid channels
Oversee day-to-day channel management: spend pacing, KPI tracking, vendor performance, creative testing, and optimization
Budget allocation: make data-driven decisions to maximize ROI and pipeline impact, balancing efficiency with growth
Lead and grow the team: manage channel leads, hire and develop talent as we scale
Project prioritization: identify the highest-leverage opportunities and focus on the work that will drive the greatest business impact—balancing short-term results with long-term capability building
Reporting and analytics: define and track key performance metrics; deliver actionable insights to senior leadership through weekly, and monthly reporting cadences
Channel expansion: build a roadmap for testing new channels, prioritizing based on scale potential and unit economics
Cross-functional collaboration: work closely with Sales, Product, and Data to align marketing capacity with sales capacity and close the feedback loop on lead quality
Vendor management: own relationships with lead providers and marketing technology vendors; evaluate new technologies to improve performance, automation, and insights

Qualification

Paid Search expertisePerformance marketingData-driven decision makingBudget allocationTeam managementCross-functional collaborationCommunicatorAnalytical skillsVendor managementProject prioritization

Required

8+ years of experience in performance marketing with deep Paid Search expertise in competitive, high-intent categories (mortgage, fintech, proptech, insurance, banking, or lead-gen)
Proven track record of driving measurable growth and improving unit economics through disciplined experimentation and optimization
Analytical and data-driven: fluent in performance metrics, attribution, and funnel optimization
Hands-on operator with the strategic acumen to scale a team and systems as the business grows
Collaborative leader who thrives in cross-functional environments—comfortable working with Sales, Data, and Product to align on shared KPIs
Strong communicator who can distill complex performance narratives into actionable insights for executive stakeholders
Experience managing agencies, internal teams, and vendors
Thrives in a builder environment where you need to create structure, prioritize ruthlessly, and operate with urgency
High integrity, ownership mindset, and bias towards action

Preferred

Familiarity with offline or operations-heavy channels is a strong plus (eg. Direct Mail, Lead Buying)

Company

Lower

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Lower provides home refinancing, customer service, consumer lending, home purchase, and financial services.
dateFounded in 2014
location
New Albany, Ohio, USA
people-size501-1000 employees
web-link
https://www.lower.com

Funding

Current Stage
Late Stage
Total Funding
$100M
Key Investors
Accel
2021-06-23Series A· $100M

Leadership Team

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Dan Snyder
Chief Executive Officer
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R
Robert Tyson
Co-Founder

Recent News

Inman
Mortgage firm Lower acquires Acopia Home Loans
2026-01-18
PR Newswire
Lower Acquires Acopia Home Loans, Expanding Presence Across the Southeast
2026-01-16
Pulse 2.0
Lower Acquires Acopia Home Loans, Expanding Presence Across The Southeast
2026-01-16
Company data provided by crunchbase