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5WPR · 3 weeks ago

Account Executive, Health & Wellness

Florida

Full-time

Hybrid

Entry, Mid Level

2+ years exp

5WPR is a leading public relations agency specializing in Health & Wellness. They are seeking a dynamic Account Executive to manage account work, develop media materials, and maintain relationships with the media while executing PR strategies for health clients.

B2BB2CConsumerDigital MarketingDigital MediaPublic Relations

Responsibilities

Manage team workflow and take ownership of account work while driving consistent media results

Create and develop media materials – press kits, press releases, media alerts, fact sheets, bios, case studies, etc

Develop and maintain relationships with prominent members of the media in order to ensure placements

Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy

Execute and advise on PR strategies and collaboratively develop strategic media plans

Create and develop pro-active pitch ideas for clients based on industry, current trends and various announcements

Monitor media and seek out speaking opportunities for clients as “experts in their field”

Daily client interaction to update, report on and discuss strategy and results

Assist in the research, writing and development of new business proposals and presentations

Provide guidance and leadership to junior-level staff

Participate in brainstorming sessions to develop strategic/creative thinking for clients

Develop and manage organic and paid influencer campaigns for both organic and paid programs

Monitor and engage with relevant influencer social media accounts

Qualification

Health & Wellness experiencePR agency experienceInfluencer relationsClient relationsStrategic communication plansWritten communicationVerbal communicationInterpersonal skillsLeadership skillsTeamworkCreative personality