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NEOGOV · 1 month ago

Marketing/Public Relations Specialist

Beavercreek, OH

Full-time

Onsite

Mid Level

$49K/yr - $49K/yr

3+ years exp

NEOGOV is a company associated with the Greene County Board of Commissioners, and they are seeking a Marketing/Public Relations Specialist. The role involves conducting market research, developing marketing strategies, and fostering positive relationships with clients and community organizations to enhance the county's event offerings.

GovTechHuman ResourcesInformation TechnologySoftware

Responsibilities

Facilitate the acquisition of leads, requests for proposals, room rates, and pertinent information from local hotels, attractions, restaurants, and meeting service providers as per the requirements of potential decision-makers

Cultivate and sustain positive relationships with key contacts and existing clients

Develop and implement marketing strategies to recruit new events

Devise and execute comprehensive sales strategies targeting diverse markets, tailoring approaches to meet specific segment needs

Conduct thorough research on market trends and customer preferences to position the county as the preferred event destination

Showcase attractions, venues, accommodations, and services through persuasive strategies and tailored materials

Stay updated on industry trends and customer preferences to inform ongoing sales strategies and product development efforts

Collaborate with local businesses, attractions, hotels, and service providers to offer comprehensive event packages, enhancing the county's offerings

Attend after-hour networking events and trade shows to build and maintain key relationships

Foster strong ties with community organizations, associations, and government bodies relevant to each market segment

Conduct community outreach initiatives to bolster the county's reputation

Coordinate with DMO team members for a seamless customer experience across sales, operations, and customer service

Collaborate directly with event planners to facilitate the seamless execution and planning of their events, guiding them to suitable vendors when required

Provide support to groups coordinating site visits

Research, identify, and solicit group planners in specific markets of motorcoach, sport tournament planners, golf, bike groups, religious, business, and educational groups

Attend trade shows, industry events, and client meetings

Utilize CRM software expertise for accurate group information maintenance, fostering effective communication and follow-up

Track and analyze sales data to assess strategy effectiveness and identify areas for improvement

Deliver regular reports to management on sales performance, market trends, and potential growth opportunities

Performs others duties of a similar nature or level as assigned