PR, Brand & Marketing Lead, US (Web3, US Market) jobs in United States
info-icon
This job has closed.
company-logo

Mercuryo · 1 month ago

PR, Brand & Marketing Lead, US (Web3, US Market)

positionMiami, FL
timeFull-time
remoteHybrid
senioritySenior Level

Mercuryo is on a mission to redefine finance by blending traditional banking with decentralized finance. The PR, Brand & Marketing Lead will drive brand, communications, and strategic marketing efforts in the US market, focusing on building brand presence and executing PR initiatives within the crypto and fintech ecosystem.

CryptocurrencyFinancial ServicesFinTech

Responsibilities

Own and execute US marketing strategy with a strong focus on brand, PR, and communications
Build and scale Mercuryo’s brand presence and reputation in the US crypto and fintech market
Lead PR initiatives: storytelling, media relations, editorial planning, executive communications, and thought leadership
Define and adapt core messaging and positioning for the US audience
Plan and oversee brand campaigns, launches, partnerships visibility, and key narratives
Collaborate closely with Product Marketing, Partnerships, Content, and PR Teams to ensure consistent and relevant messaging
Decide where marketing efforts actually matter: channels, formats, platforms, events, communities
Manage agencies, freelancers, and external partners when needed
Analyze market trends, competitors, and industry conversations to inform marketing and PR strategy
Track brand and PR impact (share of voice, sentiment, awareness, media quality — not only clicks)
Influence stakeholders through context-driven dialogue and data-backed recommendations

Qualification

PR experienceBrand managementMarketing strategyCrypto knowledgeUS media relationsStrategic mindsetCommunicationCollaboration skillsFlexibility

Required

Strong hands-on marketing experience with a clear focus on PR, brand, and communications
Direct experience in crypto and/or fintech — deep, practical understanding of the market 'from the inside'
Proven experience working with US media, marketing channels, and industry stakeholders
Ability to think and act as a marketing leader, not just an executor
Strong communication skills and flexibility in dialogue: asking the right questions before proposing solutions
Strategic mindset combined with hands-on ownership
Comfort working in fast-moving, high-ambiguity environments
Experience collaborating across global teams

Preferred

Background in top crypto / fintech companies or ecosystems
Existing US media, marketing, or industry network
Experience growing into leadership from a senior IC role
Event marketing, speaking engagements, conference experience

Benefits

22 days annual leave with an additional 6 company days, plus bank holidays.
Comprehensive health insurance plans.
Extensive benefits program.
Flexible work schedule and remote work options.
Modern offices and co-working spaces across 6 countries.
Working equipment.
Professional development and training opportunities.

Company

Mercuryo

twittertwittertwitter
company-logo
Mercuryo is an international fintech company focused on providing cryptocurrency payment solutions.
dateFounded in 2018
location
London, England, GBR
people-size201-500 employees
web-link
https://mercuryo.io

Funding

Current Stage
Growth Stage
Total Funding
$10.46M
Key Investors
Target Global
2021-06-25Series A· $7.5M
2020-09-04Seed· $2.96M

Leadership Team

leader-logo
Petr Kozyakov
Co-founder and CEO
linkedin
leader-logo
Greg Waisman
Co-Founder and COO
linkedin

Recent News

legacy.thefly.com
Visa, Mercuryo partner for crypto-to-fiat global off-ramping
2026-01-23
PR Newswire
Mercuryo Unveils Partnership with Visa to Support Global Expansion of Visa Direct Off-Ramping Service
2026-01-22
Benzinga.com
Visa Brings Crypto-To-Fiat Convenience To Millions Via Mercuryo
2026-01-22
Company data provided by crunchbase