21cv · 1 day ago
Digital Marketing Manager
Louisville, KY
Full-time
Onsite
Senior Level
5+ years exp21CV is a celebrity-brand–focused Consumer Packaged Goods (CPG) company seeking a Digital Marketing Manager to drive growth for their InStyle 21 brand. This role requires a hands-on approach to building, executing, and optimizing digital marketing strategies, particularly in e-commerce and digital commerce channels.
Management Consulting
Responsibilities
Manage daily operations and optimization of the brand’s Amazon storefront and product listings (A+ content, SEO, imagery, ratings, reviews).Includes directing and overseeing the efforts of our Amazon agency
Oversight of our website. Includes all aspects (content, promotions, copy, Woo Commerce plug in management, sales tax reporting, etc.) except programming. Includes managing the vendor who does the programming
Partner with sales and operations teams to ensure inventory, pricing, and promotional alignment
Analyze and report on Amazon performance, leveraging insights to improve conversion, rankings, and advertising ROI
Explore additional digital marketplaces and retail partners (e.g., Walmart.com, Target.com) for brand expansion
Plan, execute, and optimize digital marketing campaigns across paid social, search, display, influencer, and email channels
Partner with creative and agency teams to develop engaging content that aligns with brand voice and product positioning
Build and manage content calendars, ensuring consistent brand storytelling across platforms
Oversee performance tracking, reporting, and optimization of digital marketing spend
Collaborate with internal teams to bring brand campaigns to life through compelling digital assets, landing pages, and copy
Translate brand strategy and celebrity partnerships into digital experiences that connect emotionally and drive action
Support influencer and social collaborations that amplify reach and engagement
Use data and analytics tools (Google Analytics, Amazon Brand Analytics, etc.) to monitor KPIs, identify insights, and guide decisions
Track and report campaign performance to leadership with actionable recommendations
Continuously test creative, messaging, and targeting strategies to maximize return on ad spend
Oversee and direct the efforts of one, fresh out of school, junior professional
Build their experience, confidence and productivity with meaningful projects and gentle but firm direction for delivery of on time, under budget Social Media programming. Must encourage any/all direct reports to grow professionally
Qualification
Required
Bachelor's degree in Marketing, Business or similar; experience will be considered in lieu of a specific degree
5+ years of digital marketing experience in consumer packaged goods (CPG) or beverage brands; personal care, beauty, or fragrance experience would be a plus
Proven experience with the creation and execution of a digital marketing plan for a brand
Demonstrated success managing Amazon and direct to consumer websites as selling channels, including content optimization, advertising, and reporting
Hands-on experience with digital ad platforms (Meta, Google Ads, TikTok, Amazon Ads) and email marketing tools
Ability to manage agencies, and or execute on the work in lieu of specific agency support as well as experience managing or coordinating agency partners and creative resources
Ability to work strategically, coupled with a willingness to do the day-to-day as our team scales
Strong analytical skills with proficiency in marketing analytics and performance dashboards. Ability and willingness to teach others
Excellent written, visual, and digital communication skills—comfortable working in fast-paced, entrepreneurial settings
Willingness to learn about marketing in general
Willingness to operate in marketing areas outside of this job description when needed
Preferred
Experience with celebrity, influencer, or lifestyle-driven brands
Working knowledge of Shopify and Woo Commerce
Understanding of SEO/SEM and digital merchandising best practices
Passion for fragrance, beauty, and culture-driven brands
Benefits
Competitive compensation
Benefits
Professional development opportunities
Company
21cv
21cv is a management platform and venture studio that builds and scales celebrity-backed consumer brands through shared services, operational expertise, and strategic retail partnerships.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase