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Carnegie Mellon University · 1 month ago

Assistant Director of Marketing – Heinz College

Pittsburgh, PA

Full-time

Hybrid

Lead/Staff, Director/Executive

3+ years exp

Carnegie Mellon University is a prestigious institution seeking an Assistant Director of Marketing for Heinz College. This role is responsible for developing and executing integrated marketing strategies to drive awareness and enrollment for Executive Education programs, while managing digital campaigns and partnerships.

EducationHigher EducationUniversities

Growth Opportunities

No H1B

Responsibilities

Develop and implement a comprehensive marketing and communications strategy to support growth targets for Executive Education

Position Heinz Executive Education as a thought leader in artificial intelligence, technology, digital transformation, analytics, and policy innovation

Manage the brand identity, ensuring consistency across all media, events, and collateral

Conduct regular market analysis to identify new opportunities, competitor trends, and audience insights

Partner with the Assoc. Dean of Marketing and the Assoc. Dean of Executive Education to define marketing goals, performance indicators, and reporting mechanisms

Design and execute multi-channel campaigns (digital, social, email, paid media, search, and partnerships) to drive qualified leads and conversions for both custom and open-enrollment programs

Create engaging organic social media content and grow audience

Develop and maintain personas and journey maps for key buyer and participant segments

Oversee CRM-based lead management and nurturing workflows in coordination with program teams

Optimize landing pages, registration portals, and user experience to maximize conversion rates

Consistently monitor & improve SEO and update page content

Craft compelling digital content including articles, explainers, alumni highlights, etc. for use on a variety of platforms

Collaborate with Operations to forecast enrollment, track funnel performance, and adjust campaigns in real time

Build relationships with corporate, government, and nonprofit partners, as well as alumni networks, to expand reach and visibility

Develop joint marketing initiatives with strategic partners, professional associations, and conference organizers

Support the Directors of Corporate and Open Enrollment Programs in proposal development, client presentations, and event participation

Represent Heinz Executive Education at external events, webinars, and thought-leadership forums

Establish and monitor marketing performance dashboards using CRM, analytics, and automation platforms

Track campaign ROI, lead-to-enrollment conversion rates, and customer lifetime value metrics

Manage internal marketing staff and external vendors/agencies to deliver timely, high-quality outcomes

Collaborate with IT and Operations to ensure data integrity and compliance with privacy and accessibility standards

Promote a culture of innovation, inclusion, and evidence-based decision-making within the marketing team

Qualification

Digital marketing platformsIntegrated marketing strategyData analysisTeam managementCross-functional collaborationBrand strategyMarket analysisLead generationSEO optimizationStorytelling skills