Wolverine Worldwide · 1 month ago
Senior Social Media Specialist - Merrell
Rockford, MI
Full-time
Hybrid
Mid, Senior Level
2+ years expWolverine Worldwide is a Great Place To Work® Certified™ company, underscoring its commitment to prioritizing employee experience and cultivating an amazing company culture across its U.S. operations. The Senior Social Media Specialist will own and drive audience growth for the Merrell brand's social media accounts and lead the development and execution of social programs that support growth and revenue goals.
ApparelFashionManufacturingTextiles
Responsibilities
Works closely with marketing leadership to ensure digital content and social media strategies are global in scope, fully integrated across channels, and measurable in market
Executes the brand digital content and social media strategies. Proactively builds and publishes always-on social calendar and executes community management for social channels
Manages social reporting for always-on social strategy, product launches, brand campaigns, and collaborative initiatives, leading measurement and optimization efforts
Develops the brand’s social media analytics tool strategy and ensures proficiency with key industry tools
Engages relevant partners (internal and external creative agencies) to produce appropriate digital assets to execute campaigns
Implements programs to grow followers and further engage with the Merrell community, aligned with strategic calendar and goals
Sources and develops engaging content for owned digital channels, including social and web
Monitors innovative new social media platforms and trends to consider enhancements
Ensures enhancements are in-line with brand assets & messaging. Executes digital campaign launches, shares plans and assets with global partners
Partners with the Influencer Manager and PR team to integrate influencer content, UGC, and PR-driven assets into the owned social media program
Performs duties consistent with the Company’s AAP/EEO goals and policies
Performs other duties as required/assigned by manager
Qualification
Required
Bachelor's degree or equivalent experience required
2+ years of footwear and/or digital marketing experience - social media savvy, including experience writing and creating original digital content
Passionate about culture and the brand's connection to it
Ability to listen, engage and respond to our consumer in a continuous way (always on) to ensure we are delivering loyalty and advocacy
Strong appreciation for consumer insights
Ability to build strong cross-functional relationships to develop impactful sales and brand equity driving programs
MS Outlook, Excel, Windows, and PowerPoint proficiency
Must be able to work autonomously as well as part of a team
Strong written communication skills
Strong project management, time management, and attention to detail while simultaneously managing multiple projects
Preferred
Experience with social media analytics tools (preferred: Dash Hudson)
Preferred (but not required) experience with Figma and Adobe Creative Suite
Company
Wolverine Worldwide
Few companies can say they have the world at their feet, both literally and figuratively.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Point72
2025-08-29Post Ipo Equity
1978-01-13IPO
Leadership Team
Christopher Hufnagel
President & Chief Executive Officer
Taryn Miller
Chief Financial Officer
Recent News
Mercury News
2025-12-19
2025-12-19
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