NYC Alliance ยท 1 day ago
Marketing Director
NYC Metro Area
Full-time
Onsite
Director/Executive
$150K/yr - $150K/yr
8+ years expNYC Alliance Company LLC is seeking a visionary and strategic Director of Marketing to lead their marketing efforts and elevate their brand presence in the market. The role involves developing and executing comprehensive marketing strategies, managing a high-performing team, and collaborating with cross-functional teams to align marketing objectives with business goals.
ApparelFashionRetailTextiles
Responsibilities
Develop and implement innovative marketing strategies that align with company objectives and drive growth
Lead and inspire a high-performing marketing team to achieve ambitious goals and foster creativity
Conduct market research and analysis to identify customer insights and emerging trends
Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, email, and print
Manage the marketing budget and ensure optimal allocation of resources to achieve marketing objectives
Collaborate with product development and sales teams to ensure alignment and effective go-to-market strategies
Measure and analyze the effectiveness of marketing initiatives to optimize performance and drive results
Build and maintain relationships with key stakeholders, including media outlets and industry partners
Stay current with industry trends, best practices, and emerging technologies in marketing
Brand Strategy & Growth - Proven ability to capture core brand identity and translate it into high-impact strategies that rapidly accelerate awareness and deliver measurable business outcomes
New Brand Launch - Specializes in building and scaling new brands from inception to market leadership by capitalizing on emerging trends to establish a distinctive and defensible market position
Qualification
Required
Proven experience as a Marketing Director or similar role, with a strong track record of successful marketing campaigns
In-depth knowledge of marketing principles, digital marketing strategies, and analytics
Exceptional leadership, team-building, and mentorship abilities
Strong analytical skills with a data-driven approach to decision-making
Excellent communication and interpersonal skills
Ability to think strategically and execute meticulously
Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred
8-10 years of progressive experience in marketing, with at least 5 years in a leadership role
Preferred
Experience in the retail industry or related sectors is a plus
Benefits
Medical, Dental, Vision, FSA
Retirement Savings Plan Match
Summer Fridays
Discounts and More!
Company
NYC Alliance
NYC Alliance is an apparel company that provides product development, marketing, and design services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Bo Guo
Chief Executive Officer
Company data provided by crunchbase