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HubSpot · 9 hours ago

Director, Head of Paid Media

United States

Full-time

Remote

Director/Executive

$177K/yr - $283K/yr

12+ years exp

HubSpot is an AI-powered customer platform that helps organizations grow better. The Director of Paid Media will lead the global transformation of HubSpot's Paid Media engine, overseeing a large team and driving growth through innovative and data-driven strategies.

AnalyticsCopywritingMarketingSaaSSocial Media

Comp. & Benefits

Responsibilities

Lead and inspire a high-performing global Paid Media team managing investments across Google, Meta, LinkedIn, YouTube, CTV, OOH, sponsorships, and emerging platforms

Drive profitable, scalable growth by optimizing HubSpot’s paid demand engine for measurable ROI

Champion a culture of experimentation — testing new channels, creative formats, and bidding strategies to unlock new sources of growth

Integrate AI across the paid ecosystem — from dynamic creative generation and keywordless campaigns to predictive LTV-driven optimization

Advance value-based optimization by improving data accuracy, predictive modeling, and ROAS measurement

Collaborate cross-functionally with Marketing, Finance, and Strategy/Ops/Analytics teams to align paid investment with revenue and awareness goals

Partner with the Direct Response team to evolve paid strategy beyond traditional search into AI-enhanced and diversified campaigns

Reimagine Affiliate Marketing as a full-funnel program that extends visibility into emerging AI-driven surfaces like ChatGPT and AI Mode

Partner with the Brand Paid Media team to amplify awareness and reach through global video, sponsorship, and partnership campaigns

Foster a culture of innovation, continuous learning, and data-informed decision-making across all paid channels

Qualification

Paid Media ManagementAI-driven Media OptimizationValue-based OptimizationMulti-channel CampaignsLeadership SkillsExperimentationAccountabilityCommunication SkillsCollaboration