Apply on Employer Site

Gossamer Bio · 3 hours ago

Director, PAH Marketing

San Diego, CA

Full-time

Hybrid

Director/Executive

$225K/yr - $250K/yr

10+ years exp

Gossamer Bio is a biotechnology company focused on rare diseases, and they are seeking a Director of PAH Marketing to shape and execute the commercial strategy for their first PAH launch. The role involves leading brand programs, customer engagement initiatives, and ensuring cross-functional alignment for a successful product launch.

BiotechnologyHealth CareTherapeutics

Growth Opportunities

Responsibilities

Lead tactical planning and execution for the upcoming PAH launch, translating strategy into high-impact initiatives across personal promotion, NPP, and DTC channels. Own key launch deliverables, including campaign development, field materials, digital assets, and congresses that support brand awareness and customer engagement

Drive cross-functional launch readiness, ensuring alignment across Marketing, Sales, Medical, Regulatory, and Market Access

Partner with Market Research, Medical, Patient Advocacy, and Sales teams to ensure customer insights and emerging trends in the marketplace inform marketing strategies and tactics

Collaborate closely with the omnichannel and analytics teams to activate integrated campaigns and measure performance across touchpoints

Effectively manage agency partners, business processes, and project plans

Champion a test-and-learn mindset, identifying opportunities to innovate within the rare disease marketing space

Manage budgets for key marketing tactics, ensuring efficient resource allocation to maximize ROI

Lead MLR discussions and ensure all marketing activities comply with regulatory and legal requirements, be the cross-functional liaison to receive marketing approval requests, including advertising standards, and industry guidelines

Qualification

Biotechnology marketingProduct launchesBrand managementRegulatory complianceProject managementEntrepreneurial spiritAgilityResourcefulnessManage prioritiesCollaboration skills