WX Brands · 1 month ago
Regional Sales Manager – MN, MO, ND, SD, NE, IA
Hybrid in Minneapolis, MN
Full-time
Hybrid
Mid, Senior Level
5+ years expWX Brands is one of the fastest growing wine companies in the US and is on its way to being a top 5 global wine company. The Regional Sales Manager will be responsible for developing existing and new account business across multiple states, implementing business plans, and managing distributor relationships to achieve sales targets.
Wine & Spirits
Responsibilities
Execute the regional business plan by working closely with distributors and key accounts in the assigned states
Achieve annual depletion and accounts sold goals by brand
Increase execution rates at the unit level on private label programs with national chains
Interface with distributor partners on strategic objectives for our brands
Communicate with RSD on, and properly execute, pricing and programming to achieve distribution objectives and margin standards
Implement promotional and merchandising campaigns & incentives to drive sales
Manage depletion allowances and marketing funds to maximize results while maintaining budget
Provide DM with accurate and timely information & reporting necessary to manage the business unit and improve on regional business plans
Establish strong sales presence within territory and conduct regular distributor meetings to ensure brand priorities and initiatives are maintained in key states
Manage a list of key accounts including national/regional chains and key independents
Survey accounts and provide feedback on execution and competitive activity
Manage all aspects of the WX distributor relationship to include:
Volume (goals, creation of budget, negotiation, monitoring, review, course correction)
Merchandising Activity (creation, tracking, monitoring, review, and course correction)
Pricing (negotiation, management, price, price support and non-price spend)
Inventory Management
Internal Controls/Administration
SKU level budget and forecast for volume
Price structure management by distributor, market, channel, key account
Maintain spending control vs. budget
Forecast regional sales by state and SKU
In-Market activities (survey, work-with, education training, events)
Distributor ride-with’s and sales meetings
Quarterly business reviews
Qualification
Required
Five+ years sales/marketing experience as a supplier within the region
Extensive knowledge of the beverage alcohol market
Track record of managing others strongly desired
Proven success in wine/adult beverage industry sales management with experience in chain account channel
Strong ability to influence others and close deals in a timely manner
Ability to recognize and solve problems that result in win-win outcomes
Excellent communication skills, both written and oral
A high level of integrity, self-confident with an excellent ability to build relationships
Be a strategic and creative thinker, with the ability to make good and sometimes difficult decisions
Highly organized and self-motivated
Possess effective industry relationships in all three tiers
Strong sense of urgency and commitment to achieving results
Good judgment and professional maturity
Excellent problem-solving skills
Ability to work autonomously in fast paced and ever-changing environment, as well as be an active team member
Good PC skills (Word, Excel and Power Point) and proficiency in analyzing industry data, Nielsen, IRI, RAD, Scan
Bachelor's degree or equivalent life experience
Clean driving record, vehicle and insurance required
Willing and able to travel frequently (50% of time) including overnight stays
Weekend and evening work as required
Benefits
PTO starting at 19 days per year
Employee pricing on our amazing products
Company
WX Brands
WHAT WE DO WX develops exclusive brands of wine for retailers around the world.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase