Chiesi USA, Inc. · 2 hours ago
Global Marketing Brand Lead, HIDO
Boston, MA
Full-time
Hybrid
Senior Level
$190K/yr - $215K/yr
5+ years expChiesi USA, Inc. is an international research-focused biopharmaceutical group dedicated to promoting a healthier world. The Brand Lead, US Marketing (HCP) will develop and implement marketing strategies for the HIDO franchise, overseeing product launch and brand messaging while collaborating with cross-functional teams.
BiotechnologyMedicalPharmaceutical
Responsibilities
Brand leadership of Product:
Lead the end-to-end launch strategy, ensuring alignment with global and US cross-functional teams
Develop and execute a comprehensive launch roadmap, including pre-launch planning, go-to-market strategy, and post-launch optimization
Drive launch excellence by embedding best practices, KPIs, and agile feedback loops across all launch phases
Partner with Regulatory, Medical Affairs, Market Access, Patient Advocacy and Commercial teams to ensure label alignment, access strategy, and scientific narrative readiness
Ensure budget is accurately accounted for and reconciled against budget
Develop HCP strategic and branded and unbranded tactical plan in collaboration with the global commercial lead and cross-functional commercial team
Translate clinical data and patient insights into compelling value propositions and brand messaging
Leads HCP digital strategy for disease education, identifying opportunities, driving innovation, implementing tactics and measuring ROI
Drive the brand’s peer-to-peer strategy, priorities and goals, and ensure that initiatives are aligned with brand business objectives, including integration of KOL strategy into overall brand marketing strategy
Lead the planning and execution of all U.S. HCP speaker programs, including content development and budget allocations
Lead the planning and execution of all U.S. Commercial advisor boards and collection of key insights
Support development of KOL engagement plans, advisory boards, and congress strategy:
Ensure brand presence at key events and scientific platforms
Engage with KOL leadership and establish commercial relationships
Develop branded, promotional tactics in alignment with the overall brand strategy
Collaborate with Thought Leader Liaison to collect field insights and transform insights into actions
Ensure successful execution of field-driven tactics through cross-functional collaboration
Refine brand messaging and tactics based on market insights and/or KPIs
Utilize high level of business acumen in analysing and coordinating activities from identified industry trends, competitor’s resources and practices
Manage agency partners on market research efforts, creation of marketing materials, and channel strategy for optimal execution of communication materials
Build cross-functional/Regional collaborations, to ensure alignment on projects/processes and to share best practices
Qualification
Required
5+ years sales, marketing or other relevant commercial or analytical experience
4+ years pharmaceutical brand marketing
Experience with OPDP and FDA requirements
Solutions-oriented, strong analytical and presentation skills
Creative, innovative, problem-solving approach
Independent self-starter
Willingness to travel approximately 25%, including some international travel. Travel will vary by month based upon projects and meetings
Bachelor's degree in a life science
Preferred
Rare Disease experience
Product launch experience
Digital marketing experience
MBA, or advanced degree
Benefits
Comprehensive healthcare programs
Work-life balance initiatives
Robust relocation support
Performance bonuses
Flexible working arrangements
Remote work options
Tax assistance services for foreign colleagues
Company
Chiesi USA, Inc.
Chiesi USA is a pharmaceuticals company specializing in pharmaceutical research & development services.
201-500 employees
H1B Sponsorship
Chiesi USA, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2022 (1)
2021 (1)
Funding
Current Stage
Growth StageTotal Funding
$0MKey Investors
North Carolina Biotechnology Center
2020-08-04Grant· $0M
Leadership Team
Jon Zwinski
Chief Executive Officer - General Manager
Molly Rice
Senior Human Resources Business Partner / Associate Director Human Resources
Recent News
Clinical Trials Arena
2024-05-24
Company data provided by crunchbase