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DSPolitical · 2 hours ago

Programmatic Trading Associate

Washington, DC

Full-time

Hybrid

Entry Level

$50K/yr - $50K/yr

1+ years exp

DSPolitical is a digital media agency that specializes in programmatic advertising for Democratic and progressive candidates. The Programmatic Trading Associate will implement and manage advertising campaigns, analyze data for performance optimization, and ensure quality control during election cycles.

AdvertisingAdvertising PlatformsInternetPoliticsVideo Advertising

Responsibilities

Provides support to the Programmatic Trading Manager and Programmatic Trading team

Primarily responsible for the implementation and day-to-day management of programmatic advertising campaigns

Conducts evaluations of available data, follows budgets, and synthesizes data to provide feedback

Traffic advertising campaigns according to media plans and client requirements, deciding on budget allocations in the mid-seven figures annually

Conduct data analysis on audience segments and campaign performance and use findings to optimize campaigns

Adhere to strict standards in both technical and business processes and offer suggestions for improvements in best practices

Ensure quality control for hundreds of digital advertising campaigns during a major election cycle that meets client’s stated KPIs and objectives

Oversee the monitoring of client satisfaction metrics, preparing and discussing reports with the manager to decide on necessary corrective actions

Execute initiatives to identify and leverage opportunities for upselling or expanding services to existing clients, coordinating approval for new offers or significant changes with the manager