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Lovable · 6 hours ago

Head of Customer Marketing

San Francisco Bay Area

Full-time

Onsite

Director/Executive

7+ years exp

Lovable is a company that empowers individuals and teams to build software efficiently. As the Head of Customer Marketing, you will develop and execute strategies to activate, grow, and retain customers while building a small team and collaborating cross-functionally to enhance customer engagement and product adoption.

Artificial Intelligence (AI)Developer PlatformDeveloper ToolsSoftware

Responsibilities

Define the vision, strategy, and roadmap for customer marketing at Lovable—from initial foundation to scaled, repeatable programs

Design and own lifecycle programs that drive activation, onboarding, product adoption, and expansion (email, in-app, webinars, campaigns, and playbooks)

Build and lead the Lovable Startups program end-to-end (positioning, benefits, onboarding journey, nurture tracks, success stories, and measurement)

Partner with Product Marketing to translate product launches and roadmap into targeted campaigns for existing customers

Build segmented customer journeys (self-serve, startups, mid-market, enterprise/B2B) with tailored messaging, education, and upsell paths

Develop and maintain measurement frameworks and dashboards to track impact on activation, adoption, expansion, retention, and revenue

Collaborate closely with Sales and Customer Success to identify key moments for engagement, cross-sell, and upsell, and equip them with customer-ready assets

Build, manage, and coach a small customer marketing team as the function scales—setting priorities, processes, and quality standards

Qualification

Customer MarketingB2B/SaaS ExperienceProgram DevelopmentData AnalysisStorytellingCollaborationMentoring

Required

7-10+ years of experience in Customer Marketing ideally in B2B/SaaS

Proven track record of taking a customer marketing function or major program from 0→1→scale, including strategy, execution, and measurement

Strong understanding of B2B customer journeys and lifecycle metrics (activation, adoption, expansion, retention, churn)

Experience building and running structured programs for specific segments (e.g., startup programs, partner programs, Customer Advisory Board programs, segment-based lifecycle tracks)

Data-informed and metrics-driven: comfortable building dashboards, defining KPIs, and tying programs directly to revenue outcomes

Excellent storyteller and strategist—able to translate complex product capabilities into clear, compelling value for existing customers

Highly collaborative, with experience partnering closely with Product, Sales, and Customer Success

People leader with experience mentoring others and setting up basic processes, tooling, and rituals for a growing team