Delta Electronics Americas ยท 6 hours ago
Senior Digital Marketing Specialist
Fremont, CA
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expDelta Electronics is a global innovator at the forefront of technologies powering the future. The Senior Digital Marketing Specialist will oversee CRM systems, develop targeted email campaigns, manage Google Ads, and leverage AI tools to enhance marketing strategies and customer engagement.
Electrical Distribution
Responsibilities
Oversee CRM systems to manage and nurture leads effectively across the entire customer lifecycle
Develop segmentation strategies and personalized campaigns to improve conversion rates
Design and execute targeted email campaigns based on audience segments, lifecycle stages, and behavioral triggers
Implement A/B testing and optimize email performance for engagement and conversions
Plan and manage Google Ads campaigns (Search, Display, Video) to maximize ROI
Implement SEO strategies including keyword research, on-page optimization, and technical SEO to improve organic visibility
Utilize AI-driven tools to improve search engine rankings through advanced keyword strategies, automated audits, and predictive analytics
Implement content optimization techniques to enhance organic visibility and user engagement
Map and analyze customer touchpoints to create seamless, engaging experiences
Implement strategies that enhance retention and loyalty through data-driven insights
Integrate marketing automation platforms, analytics tools, and CRM for unified workflows
Ensure smooth interoperability between digital tools for campaign efficiency
Leverage AI tools for predictive analytics, personalization, and automated content generation
Explore virtual and immersive experiences to enhance brand engagement
Develop account-based marketing campaigns with personalized landing pages
Optimize landing pages for conversion using dynamic content and interactive elements
Monitor KPIs across channels, optimize campaigns, and report actionable insights to stakeholders
Drive continuous improvement through A/B testing and data-driven decision-making
Qualification
Required
8 years in digital marketing with expertise in CRM, email marketing, Google Ads, SEO, and AI-powered optimization
Strong knowledge of segmentation strategies and marketing automation platforms
Hands-on experience with AI-driven marketing tools and virtual experience technologies
Proficiency in analytics tools (Google Analytics, Power BI) and CRM systems (Salesforce, HubSpot)
Excellent project management and cross-functional collaboration skills
Preferred
Bachelor's or Master's in Marketing, Business, or related field
Experience in B2B technology or manufacturing sectors
Familiarity with AR/VR platforms and advanced personalization strategies
Company
Delta Electronics Americas
Delta, founded in 1971, is a global leader in switching power supplies and thermal management products with a thriving portfolio of smart energy-saving systems and solutions in the fields of industrial automation, building automation, telecom power, data center infrastructure, EV charging, renewable energy, energy storage and display, to nurture the development of smart manufacturing and sustainable cities.
201-500 employees
H1B Sponsorship
Delta Electronics Americas has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (30)
2024 (7)
2023 (6)
2022 (8)
2021 (5)
2020 (6)
Funding
Current Stage
Growth StageLeadership Team
Han Monica
Americas Chief Human Resources Officer
Victoria Moffat
People Partner
Company data provided by crunchbase