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Thomson Reuters · 1 hour ago

Director, Marketing for SafeSend and SurePrep

Frisco, TX

Full-time

Hybrid

Senior Level, Lead/Staff

$136K/yr - $252K/yr

10+ years exp

Thomson Reuters is a leading provider of trusted content and technology for professionals across various sectors. They are seeking a Director of Marketing for SafeSend and SurePrep, responsible for strategic planning, campaign execution, and driving revenue growth for tax and accounting products. This role involves leading a high-performing team, managing budgets, and utilizing data-driven insights for effective marketing strategies.

AdviceAnalyticsFinancial ServicesManagement ConsultingProfessional ServicesRisk ManagementSoftware

Responsibilities

Full stack marketing leader who can drive seamlessly across teams

Build integrated full funnel campaigns, encompassing breakthrough positioning, messaging and creative assets, to drive awareness and consideration through the funnel

Lead, mentor, and influence a high-performing team across product marketing, content marketing, comms, events/FM/ABM, focused on sales growth and revenue

Define and own a multifaceted demand generation strategy, aligning with company goals and sales objectives for these two priority tax and accounting products

Manage and optimize the marketing budget, allocate resources based on quantitative performance analysis, identify and scale top-performing levers

Build a rigorous performance marketing and ABM program with clear attribution models, forecasting, and ROI tracking

Partner with business and Sales to co-own marketing analytics, identify KPIs, dashboards, and reporting to provide actionable, data-driven insights across marketing, sales, and customer success

Establish relationships across the organization to bring programs to life through strong product-led expertise and deep marketing knowledge

Embrace and experiment with cutting-edge, AI-powered marketing tools and processes

Qualification

Integrated marketingGrowth marketingDemand generationPerformance marketingDigital marketingMarketing analyticsCross-functional leadershipE-commerce experienceAI-powered marketing toolsTax backgroundTeam leadershipCollaborationRelationship-building

Required

Must be based in and around Minneapolis, Dallas, Ann Arbor, New York, or Toronto CA

10+ years of experience in integrated marketing, product marketing, growth marketing, demand gen, with deep understanding of marketing frameworks and full channel mix activation

BA/BS required; MBA preferred

Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization

Strong e-commerce, paid and organic digital experience and CX thinking a plus; deep understanding of modern demand generation technologies, platforms and systems

Tax, audit or accounting background a plus

Preferred

MBA preferred

Benefits

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match.

Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.