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Thomson Reuters · 12 hours ago

Corporates Digital Strategy & Experience, Manager

Frisco, TX

Full-time

Hybrid

Senior Level

$117K/yr - $217K/yr

6+ years exp

Thomson Reuters is a market-leading company in content and technology, seeking a Digital Strategy & Experience Manager. This role involves defining digital go-to-market strategies, optimizing customer journeys, and collaborating with sales and marketing to enhance conversion and customer engagement.

AdviceAnalyticsFinancial ServicesManagement ConsultingProfessional ServicesRisk ManagementSoftware

H1B Sponsor Likely

Responsibilities

Define a digital GTM plan for transactional SKUs in legal, risk, and tax: channel mix, investment priorities, experimentation roadmap, and capacity planning

Translate business goals into clear KPIs, dashboards, and OKRs; communicate progress and insights to Corporate leadership and cross‑functional stakeholders

Own key journeys (pricing, trials, checkout, renewal, save/cancel) and drive continuous testing (A/B/n, MVT, holdouts) to improve activation, conversion, and time‑to‑value

Partner with marketing on lifecycle marketing and triggered programs (email, in‑product, chat) to progress prospects/customers through the funnel; reduce friction and abandonment

Stand up product‑qualified lead (PQL) and sales‑assist frameworks to route high‑intent accounts to Sales with clear SLAs; refine lead/account scoring

Partner with Sales to codify digital assist motions, playbooks, and handoffs; ensure omnichannel consistency across website, marketplaces/partners, and sales

Advance first‑party data strategy and consent management; use analytics/CDP to drive segmentation and real‑time personalization across web and in‑app experiences

Build performance scorecards (traffic quality, trial starts/activations, free‑to‑paid, AOV, churn, NRR) and run cohort/flow analyses to identify growth levers

Collaborate with Commercial Excellence, Product, Finance, and Marketing on pricing/packaging experiments, promotions, and localized offers aligned to self‑serve commerce and entitlement models

Facilitate agile rituals, quarterly planning, and post‑mortems with Digital, Product, Technology, Marketing, and Channel partners

Ensure adherence to brand, legal, security, and privacy standards (e.g., GDPR/CCPA/CPRA), and support TR risk and compliance processes

Digital‑sourced and assisted revenue/pipeline for transactional products

Trial start, activation, and free‑to‑paid conversion rates; time‑to‑value

Checkout completion rate, AOV, and refund/chargeback rates

Adoption of key features; renewal rate; save/cancel recovery rate; NRR/GRR

Volume/quality of PQLs and sales‑assist conversions; speed‑to‑lead and SLA adherence

CAC and payback for digital channels; experiment velocity and win rate

Site/in‑app performance and accessibility

Qualification

SaaS/B2B digital growthWeb/app analyticsMarketing automationCDP/personalizationQuantitative skillsStakeholder managementAgile methodologiesForecastingCommunication skillsCollaboration

Required

6–9 years in SaaS/B2B digital growth, ecommerce/digital sales, or product‑led growth; proven impact on conversion, activation, retention, and revenue

Hands‑on expertise with: Web/app analytics and experimentation (e.g., GA4, Amplitude/Mixpanel, Optimizely/VWO)

Hands‑on expertise with: Marketing automation and CRM (e.g., Marketo/HubSpot, Salesforce)

Hands‑on expertise with: CDP/personalization and audience management (e.g., Segment, reverse ETL)

Hands‑on expertise with: Self‑serve commerce flows (pricing pages, trials, checkout, billing/entitlements)

Strong quantitative skills: funnel math, cohort analysis, CAC/LTV, payback, forecasting

Excellent communication and stakeholder management; able to influence without direct authority and align executive and field stakeholders

Comfortable operating as a high‑accountability individual contributor; leads through collaboration, clarity, and data

Education: BA/BS in marketing, business, analytics, or related field required

Preferred

MBA preferred

Nice to have: experience in information services, legal/tax, fintech, or adjacent domains; marketplace experience (e.g., cloud marketplaces)

Benefits

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Market competitive health, dental, vision, disability, and life insurance programs

Competitive 401k plan with company match

Competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave

Optional hospital, accident and sickness insurance paid 100% by the employee

Optional life and AD&D insurance paid 100% by the employee

Flexible Spending and Health Savings Accounts

Fitness reimbursement

Access to Employee Assistance Program

Group Legal Identity Theft Protection benefit paid 100% by employee

Access to 529 Plan

Commuter benefits

Adoption & Surrogacy Assistance

Tuition Reimbursement

Access to Employee Stock Purchase Plan

Company

Thomson Reuters

Glassdoor3.0

Thomson Reuters delivers critical information from the financial, legal, accounting, intellectual property, science, and media markets.

Founded in 2008

Toronto, Ontario, CAN

10001+ employees

http://thomsonreuters.com

H1B Sponsorship

Thomson Reuters has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (12)

2023 (5)